Richmond, Va. (Feb. 25, 2009) – CRT/tanaka today announced that it has been retained as the agency of record by BISSELL Homecare, Inc. to provide strategic public relations planning, media relations, promotions, sponsorships and word-of-mouth marketing.
A pioneer in the carpet-cleaning industry, BISSELL Homecare makes a full line of vacuum cleaners, sweepers, steam cleaners, deep cleaners, and cleaning chemicals for home use. The company is the seventh oldest, privately held manufacturing company in the United States.
“We believe CRT/tanaka is a great fit for BISSELL. While they are known for their creativity, the agency’s decades of experience in housewares makes them a strategic partner as well,” said Nancy Terrell, vice president of marketing. “CRT/tanaka offered great ideas and a talented team. We are confident they will deliver tremendous results for BISSELL.”
“BISSELL has been a world leader in manufacturing and marketing a broad line of quality home and floor care products since 1876. In an era when so many companies are contracting, BISSELL is a leader in the vacuum industry, and this year it marks 133 years of continuous family ownership,” said Ellen LaNicca Albanese, CRT/tanaka principal and executive vice president. “We are honored to be chosen to help them build for the future.”
About BISSELL Homecare, Inc.
A 133-year-old company, Grand Rapids-based BISSELL Homecare, Inc., is a floor-care innovator and international manufacturer of home-cleaning products, including sweepers, vacuums, deep-
cleaning machines and cleaning formulas sold at retail locations nationwide. The company, in its fourth generation of family leadership, is the seventh-oldest privately held manufacturing company in the United States. For more information, visit www.Bissell.com.
