RICHMOND, Va. ( June 16, 2010) – CRT/tanaka today announced that it has been selected by Del Monte Fresh Produce Company for an integrated marketing campaign to promote the role bananas play in healthy eating and losing weight. The agency’s assignment includes social media engagement, consumer and trade advertising, retail promotions, point of sale materials and overseeing the development of applications for the iPhone and BlackBerry.
“After our search process, we chose CRT/tanaka because of the agency’s strategic thinking and creative ideas, which included both traditional and new media tactics,” said Dennis Christou, vice president marketing, N.A. for Del Monte Fresh Produce Company. “We’re excited to work with CRT/tanaka to promote the nutritional and health benefits of bananas to the broad U.S. market.”
“We are thrilled to work with Del Monte Fresh Produce Company. Our program will continue to help us expand our focus in the food, beverage and nutrition sectors,” said Ellen LaNicca Albanese, CRT/tanaka executive vice president and Consumer Practice director. “Fruits are a vitamin-rich, nutritious part of a healthy diet, and a great fit for a fitness plan or weight loss program. As one of the oldest suppliers of fresh fruits and vegetables in America, Del Monte Fresh Produce is ideally suited to support this important health and nutrition initiative.”
About Del Monte Fresh Produce Company
Fresh Del Monte Produce Inc. is one of the world’s leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa and the Middle East. Fresh Del Monte markets its products worldwide under the Del Monte(R) brand, a symbol of product innovation, quality, freshness and reliability for more than 100 years.
About CRT/tanaka
CRT/tanaka is an award-winning public relations and marketing firm known for its whatcanbeSM workplace culture and approach to business. Headquartered in Richmond, Va., and New York, with offices in Los Angeles, Washington, D.C. and Norfolk, Va., CRT/tanaka specializes in four practice areas – Consumer, Health, Corporate and Interactive/Social. The agency has been recognized with more than 300 national and regional awards for its strategic counsel, creativity, workplace culture and community service. Clients include Air New Zealand, BISSELL, Cambria Suites, Del Monte Fresh Produce Company, Federation of Quebec Maple Syrup Producers, Wines from Rioja (Spain), Charles Schwab & Co., Girl Scouts of the USA, Council for Responsible Nutrition, Performance Food Group and Longwood University. More information about CRT/tanaka is available at www.crt-tanaka.com.
