NEW YORK (June 20, 2011) — CRT/tanaka, an award-winning public relations and marketing firm known for its whatcanbe workplace culture and approach to business, recently received a Silver Anvil Award of Excellence from the Public Relations Society of America (PRSA). The Award of Excellence, which recognizes outstanding strategic public relations planning and implementation, was presented to CRT/tanaka during the Silver Anvil Awards Ceremony held June 9 in New York City.
CRT/tanaka received the award for its Wines from Rioja (Spain) campaign in the marketing business to business category.
“The Award of Excellence recognizes top public relations programs in our industry,” said James J. Roop, APR, Fellow PRSA, 2011 Awards and Honors Committee chair and president of Roop & Co., Cleveland, Ohio. “To receive an Award of Excellence, programs must be of Silver Anvil caliber and represent some of the finest strategic and creative thinking in our profession.”
Wines from Rioja (Spain) “Vibrant Rioja Trade Campaign”
The Vibrant Rioja Trade Campaign is a comprehensive marketing campaign targeting the United States wine market. The program was designed to increase sales by establishing/reinforcing alliances with key distributors and retailers, educate them about Rioja Wines and develop/implement retail promotions. As a result of the 2010 Vibrant Rioja Trade Program, exports of wine from the Rioja region of Spain to the U.S. increased 33 percent in 2010 from the previous year.
Additional results of the 2010 Vibrant Rioja Trade Program included the development and implementation of 1,002 Rioja wine promotions in 21 states and more than 110 cities; the completion of 200 trade events and 800 consumer events; and 90 new Rioja wine placements at retail with more than 150 Rioja wineries represented.
About CRT/tanaka
CRT/tanaka is an award-winning public relations and marketing firm known for its whatcanbeSM workplace culture and approach to business. Headquartered in Richmond, Va., and New York, with offices in Los Angeles, Washington, D.C. and Norfolk, Va., CRT/tanaka features four integrated specialties – Consumer, Health, Corporate and Interactive/Social Media. The agency has been recognized with more than 300 national and regional awards for its strategic counsel, creativity, workplace culture and community service. Clients include Air New Zealand, BISSELL Homecare Inc., Cambria Suites, Charles Schwab & Co., Council for Responsible Nutrition Foundation, Council of Better Business Bureaus, Del Monte Fresh Produce, the Federation of Quebec Maple Syrup Producers, Girl Scouts of the USA, Network Solutions, Sprint Nextel and Wines from Rioja (Spain). More information about CRT/tanaka is available at www.crt-tanaka.com.
About the Public Relations Society of America (PRSA)
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 112 local Chapters organized into 10 geographic Districts; 14 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.
