Over the years, CRT/tanaka has gained tremendous experience in numerous categories and developed capabilities in marketing, branding, PR and social media. Capitalizing on our strengths, we have developed four core practice areas, each headed by senior executives who specialize in the field. Our integrated services span our five offices in Richmond, Va., New York, Los Angeles, Washington, D.C. and Norfolk, Va. Account teams are often comprised of team members from different practice areas, creating a diverse and knowledgeable team like no other.
While we provide integrated services for each of our client engagements, listed below are the core areas of expertise in each of our four practice areas.
Consumer
- Food, beverage & nutrition
- Home & housewares
- Travel & leisure
- Communications technology
- Brand marketing
- Marketing to women
- Sponsorship & event marketing
- Cause-related marketing
Corporate
- Higher education
- Energy
- Technology
- Marketing (B2B & B2C)
- Brand strategy and implementation
- Corporate social responsibility
- Community relations
- Employee engagement
- Crisis & critical issues management
- Public Education
- Financial communications strategy
- Social & traditional media relations strategies
- Thought leadership programs
Hispanic
- Advertising, Digital & Graphic Design
- Branding & Marketing
- Community Relations
- CRM/CSR
- Crisis & Issues Management
- Government Relations
- Media Relations, Monitoring & Evaluation
- Mobile Marketing
- Public Relations
- SEO/SEM
- Social Media
- Sponsorship & Event Marketing
- Trade Programs & Shows
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- Hospitals & health systems
- Associations
- Food, nutrition & supplements
- Health & wellness education
- Branding & reputation management
- Consumer engagement
- Marketing to healthcare professionals
- Crisis & critical issues management
- Social & traditional media strategies
- Advertising, digital & graphic design
Interactive/Social
- Interactive tools & viral campaigns
- Social media campaigns
- Blog development & management strategy
- Web design & development
- Integrated campaigns
- E-communications & e-commerce
- Content management systems
- Wireless & mobile marketing
- Print materials & collateral development
- Advertising (print, broadcast & online)
Government Affairs
- Virginia-based Lobbying
- Policy Advice
- Strategic Positioning
- Relationship Development
- Regulatory Assistance
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