Scott Davila — Vice President/B2B Team Leader

 

Scott is vice president in the agency’s Corporate Practice and leader of the business-to-business (B2B) marketing team within the practice. He has more than 12 years of public relations and marketing experience in the fields of B2B marketing, strategic planning, brand development, sales communications, social marketing and media relations.

 

Since joining CRT/tanaka in 1998, Scott has managed several of the agency’s largest clients including Advil, Owens & Minor, Dominion and Capital One. Today, he and his teammates are providing strategic marketing counsel to ITT Night Vision, Pelican Products, Amadeus, Old Dominion Electric Cooperatives, Waubridge Specialty Fabrics, the Council of Better Business Bureaus and Satmetrix, co-developer of Net Promoter.

 

Most recently, Scott has served as chief strategist for the Better Business Bureau’s national re-branding and marketing campaign. Under his direction, the agency developed a comprehensive brand platform that includes a new brand essence, naming architecture, personality and tone of voice, key messaging and sales communication maps, graphic identity and tagline. From there, the team conducted numerous internal communications seminars and training sessions to educate BBB employees at the 128 bureaus on how to “live” the brand. A turnkey external marketing plan for each bureau also was developed to launch the revitalized brand in individual markets. The campaign includes television, print, online and radio advertising; direct marketing and media relations.

 

As account manager for Tridium Inc., Scott provided strategic planning, branding and image creation, product introduction, business-to-business marketing, trade show marketing and media relations. CRT/tanaka’s work for Tridium received numerous national and local awards, including the 2002 Hi-Tech Campaign of the Year award from PRWeek magazine, a leading public relations trade publication, and a 2002 national Gold Quill Award (Media Relations) from the International Association of Business Communicators (IABC).

 

For another client, the Virginia Department of Social Services, Scott’s work earned a 2007 Silver Anvil awarded by the Public Relations Society of America (PRSA). He also was named one of Richmond’s “Top 40 Under 40” by Inside Business for his career achievements and community service.