Charlotte Evans — Vice President/Health Practice

 

As a vice president in CRT/tanaka’s Health Practice, Charlotte has many years of direct health care experience. She is the senior adviser to the team for VHA Inc., the largest health care alliance in the United States. The team conducts national B2B media relations and has successfully placed 12 cover stories in industry publications and landed several stories in the Wall Street Journal, USA Today, U.S. News &  World Report and Bloomberg among others. Charlotte also is the senior adviser for Sage Products, Inc., Novation and Pri-Med.  

 

Charlotte was on the branding team for the American Physical Therapy Association (APTA) and advises Cheyenne Regional Medical Center on marketing, communications and advertising. She led the team that helped Bon Secours Richmond Health System receive approval for a certificate of public need for St. Francis Medical Center, which was hard fought by a for-profit competitor. She assisted with national media relations for the robotic surgery program at University Health Systems of Eastern Carolina, a nurse recruitment campaign for Bon Secours Hampton Roads Health System and a successful member retention campaign for Doctors Insurance Reciprocal.

 

Before joining CRT/tanaka, she was vice president of communications for the Virginia Hospital & Healthcare Association. Charlotte also served as director of corporate communications for The Reciprocal Group and was director of public relations and marketing for Chippenham Medical Center

 

She has received numerous awards for her work, including the Innovation Award from the Public Relations Society of America (PRSA) Health Academy.