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CRT/tanaka Selected to Launch Our365.com

New York (March 6, 2008) – CRT/tanaka today announced that it has been retained by Our365.com to promote the launch of the company’s revamped Web site in the United States. The site offers products and services to expecting parents, including capabilities that give extended family members the opportunity to view baby albums, order personalized picture keepsakes of newborns and stay up-to-date on their babies’ developments even from thousands of miles away.

CRT/tanaka’s New York office will service the Our365 account. The agency’s preliminary responsibility will be launching the Web site with a special emphasis on promoting Our365’s Baby Namescape application. With 1.3 million names, it is the largest single source for up-to-date baby names. The application allows expecting parents to search for the most popular baby names in their state, city or even a local hospital, through a unique database that captures this information from its affiliated hospitals nationwide.

“There are several reasons why we chose CRT/tanaka to represent Our365,” said Peter Cavrell, senior vice president of marketing at Our365. “Because our primary audience is new moms, we wanted a company that had a specialty in marketing to women. Also, it’s a given that getting good PR requires a lot of collaboration between the client and the agency, and I wanted smart, inventive and strong people who really knew what they were doing and were fun to work with.”

“From birth through the early toddler years, parents are increasingly getting their babies onto the MySpace bandwagon. Our365 represents the next generation of social networking for today’s Web savvy parents,” said Ellen LaNicca Albanese, CRT/tanaka executive vice president. “We are honored that Our365 chose us to partner with them on the birth of the company’s new Web site.”