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Council for Responsible Nutrition Selects CRT/tanaka

Agency to Launch Multi-Year, Multi-Million Dollar “Life…supplemented” Lifestyle Campaign 

Washington, D.C. and New York (June 18, 2007) – CRT/tanaka today announced that it has been retained by the Council for Responsible Nutrition (CRN) to create and execute a national lifestyle public relations campaign – “Life… supplemented” – to drive awareness about the mainstream use of dietary supplements as an integral part of a proactive personal wellness regimen. More than 150 million Americans take dietary supplements – vitamins, minerals, botanicals, sports nutrition supplements, weight management supplements and specialty supplements (fish oils, glucosamine/chondroitin) – every year.

The “Life…supplemented” campaign is a three-year program, beginning in the summer of 2007 with the launch of a microsite dedicated to providing consumers with a unique and fun online tool to help them get started on their personal wellness regimen. There also will be a series of proprietary lifestyle research projects that will be shared with the public via the microsite and publicity. Budget for Year I is just over $1 million.

“After considering more than a dozen public relations agencies, we chose CRT/tanaka because the agency offered a very smart, strategic, creative program that will help the industry define who it is through the people who use the products,” said Judy Blatman, CRN vice president, communications. “CRT/tanaka’s national media relations and branding expertise will help us reach new as well as existing consumers and promote our industry in different ways.”

“CRN has a rich history as a science-based, responsible advocate for the dietary supplement industry,” said Patrice Tanaka, CRT/tanaka co-chair and chief creative officer. “CRT/tanaka is excited to be in a position to help the industry tell its story and build upon a growing culture of wellness that includes the appropriate and important use of dietary supplements.”

About CRT/tanaka

CRT/tanaka is an award-winning public relations and marketing firm, known for creative solutions and workplace culture. The agency was formed in 2005, when Richmond, Va.-based Carter Ryley Thomas Public Relations & Marketing Counsel acquired New York consumer specialist Patrice Tanaka & Company, Inc. to create one of the top independent agencies in the country. Headquartered in Richmond, Va., and New York, with offices in Los Angeles and Norfolk, Va., CRT/tanaka specializes in three practice areas – Consumer, Health and Corporate. The agency’s Consumer Practice is renowned for its specialty in brand marketing PR, cause-related marketing, sponsorship and event marketing and marketing to women. CRT/tanaka has been recognized with more than 260 national and regional awards for its strategic counsel, creativity and workplace culture. Clients include the Council for Responsible Nutrition, Target Stores, Sprint Nextel, Charles Schwab & Co., Girl Scouts of the USA, Wines from Rioja (Spain), Atkins Nutritionals, Chadwick’s, HoMedics, All-Clad Metalcrafters, De’Longhi, VHA Inc., Performance Food Group and ITT Corporation. For more information, visit the CRT/tanaka Web site at www.crt-tanaka.com.

About the Council for Responsible Nutrition

The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing dietary supplement industry ingredient suppliers and manufacturers. CRN members adhere to a strong code of ethics and manufacture dietary supplements to high quality standards under good manufacturing practices. “Life…supplemented” is an industry-wide campaign funded by 25 companies, including a steering committee of five companies. “Life…supplemented” is a trademark of the Council for Responsible Nutrition. For more information on CRN, visit the CRN Web site at www.crnusa.org.