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CRT/tanaka Announces Two New Healthcare Clients

New Business Demonstrates Growth in Health Practice

RICHMOND, Va. (June 22, 2007) CRT/tanaka today announced that two new clients have joined the agency’s Health Practice roster:

• Novation, headquartered in Irving, Texas, has chosen CRT/tanaka for national public relations support. Novation is the health care industry’s leading contracting services company serving nearly 2,500 hospitals, physicians, ambulatory surgery centers and other affiliates nationwide.
• Pri-Med, headquartered in Boston, Mass., is a leading global provider of multi-channel continuing medical education (CME) for physicians. The company is working with CRT/tanaka to develop a strategic public relations plan that supports the need and value of CME in improving the quality of healthcare.

“We continue to attract clients that are proven leaders in their industries, and we’re excited to partner with them to reach their public relations and marketing goals,” said Deborah A. Myers, CRT/tanaka senior vice president and Health Practice leader.

CRT/tanaka’s Health Practice works with hospitals and health systems, prescription and over-the-counter products, physicians, medical devices, technology and supply distribution, professional associations, and managed care organizations. The Health Practice offers clients the unique advantage of hands-on senior healthcare experts, combined with a 360-degree view of the marketplace, to develop break-though integrated communication strategies. 

About CRT/tanaka

CRT/tanaka is an award-winning public relations and marketing firm, known for creative solutions and workplace culture. The agency was formed in 2005, when Carter Ryley Thomas acquired New York consumer PR agency Patrice Tanaka & Company, Inc. to form one of the top independent agencies in the country. Headquartered in Richmond, Va. and New York, with offices in Los Angeles and Norfolk, Va., CRT/tanaka specializes in three practice areas – Health, Consumer and Corporate. Through its legacy agencies, CRT/tanaka has been recognized with more than 260 national and regional awards for its strategic counsel, creativity and workplace culture. Clients include AMERIGROUP Corporation, Bon Secours Health System, Sprint, Target Stores, Atkins Nutritionals, Capital One, Charles Schwab & Co., Girl Scouts of the USA, Wines from Rioja (Spain), HoMedics, All-Clad Metalcrafters, VHA Inc., Performance Food Group and ITT Corporation. For more information, visit www.crt-tanaka.com.