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American Physical Therapy Association Selects CRT/tanaka for National Branding Campaign

Agency to Provide Strategic Counsel to Promote Awareness of Physical Therapists

Washington, D.C. and Richmond, Va. (July 9, 2007) – CRT/tanaka today announced that it has been retained by the American Physical Therapy Association (APTA) to create and implement a comprehensive branding initiative. The account will be serviced by the agency’s Health Practice.

Established in 1921, APTA is a national professional organization that represents and promotes the physical therapy profession. Its goal is to foster advancements in physical therapy practice, research and education. Headquartered in Alexandria, Va., APTA represents more than 70,000 members.

“Our partnership with CRT/tanaka will allow us to further our mission of promoting the benefits of physical therapist services to the public, both in terms of prevention and rehabilitation,” said Alexis B.Waters, APTA director of public relations and marketing services. “We are impressed by CRT/tanaka’s ability to deliver brand strategies to its clients in creative and effective ways.”

CRT/tanaka’s Health Practice is a leader in healthcare marketing and has recently seen significant growth. The agency has won several new health and wellness accounts in 2007, including the Council for Responsible Nutrition, a trade association representing ingredient suppliers and manufacturers in the dietary supplement industry; Novation, the industry’s authority in healthcare contracting services; and Pri-Med, a leading provider of high quality, multi-channel medical education for physicians.

“We are excited about the opportunity to partner with the APTA to reach its branding goals. Through the implementation of an integrated and strategic branding program, we will help raise awareness about physical therapy and the important role of physical therapists regarding health and wellness,” said Deborah A. Myers, CRT/tanaka senior vice president and Health Practice leader.

About CRT/tanaka

CRT/tanaka is an award-winning public relations and marketing firm, known for creative solutions and workplace culture. The agency was founded in 2005, when Carter Ryley Thomas acquired New York consumer specialist Patrice Tanaka & Company, Inc. to form one of the top independent agencies in the country. Headquartered in Richmond, Va. and New York with offices in Los Angeles and Norfolk, Va., CRT/tanaka specializes in three practice areas – Health, Consumer and Corporate. CRT/tanaka’s Health Practice ranks among the independent firms in healthcare marketing. The agency provides strategic counsel to clients in every sector of the industry including pharmaceuticals, medical systems and hospitals, health associations, health insurance providers, medical device and medical supply companies. CRT/tanaka has been recognized with more than 260 national and regional awards for its strategic counsel, creativity and workplace culture. Clients include The American Physical Therapy Association, Owens & Minor, VHA, Inc., Amerigroup Corporation, Target Stores, Sprint, Charles Schwab & Co., Girl Scouts of the USA, Performance Food Group and ITT Corporation. For more information, visit the CRT/tanaka Web site at www.crt-tanaka.com.

About the American Physical Therapy Association

The American Physical Therapy Association (APTA) is the principal membership organization representing and promoting physical therapists, physical therapist assistants and students. The mission of the APTA is to further the profession’s role in the prevention, diagnosis and treatment of movement dysfunctions and the enhancement of the physical health and functional abilities of members of the public. For more information, visit the APTA Web site at www.apta.org