About Us

News

MAGIC International Selects CRT/tanaka As Strategic PR and Media Relations Agency

Agency Teams With Internationally Acclaimed Fashion Organization to Provide Magical Results

Los Angeles (July 26, 2007) –CRT/tanaka today announced that it has been retained by MAGIC International (MAGIC) to provide media relations counsel for the organization’s world-renowned fashion showcase events. The work for MAGIC will be led by the agency’s Los Angeles office with support from its New York office.

MAGIC International organizes the MAGIC Marketplace, which is the most comprehensive fashion industry trade event in the world, providing men’s, women’s and children’s clothing and accessory manufacturers the unique opportunity to showcase more than 4,000 companies, 5,000 brands, 20,000 product lines to more than 120,000 attendees from 80 countries. It aims to connect fashion manufacturers with a global pool of buyers ranging from single store boutiques to mass market chains. 

“We are thrilled to help MAGIC tell its story,” said Maria Kalligeros, CRT/tanaka executive vice president and Consumer Practice Leader. “MAGIC is so much more than a show –  it provides the most complete forum for anyone involved in the fashion business –  no other show comes close to MAGIC’s impact on the industry.”

“Partnering with CRT/tanaka affords us the opportunity to work with people who have proven experience in reaching the markets and audiences we service,” said Laura McConnell, executive vice president of fashion for Advanstar Communications, which owns the MAGIC Marketplace. “We were impressed by the agency’s understanding of the apparel industry from both the consumers’ perspective as well as the business perspective. CRT/tanaka’s strategic approach and creativity makes us feel confident we will be able to produce great work together.”

About CRT/tanaka

CRT/tanaka is an award-winning public relations and marketing firm, known for creative solutions and workplace culture. The agency was formed in 2005, when Richmond, Va.-based Carter Ryley Thomas Public Relations & Marketing Counsel acquired New York consumer specialist Patrice Tanaka & Company, Inc. to create one of the top independent agencies in the country. Headquartered in Richmond, Va., and New York, with offices in Los Angeles, Charlotte, N.C. and Norfolk, Va., CRT/tanaka specializes in three practice areas – Consumer, Health and Corporate. The agency’s Consumer Practice is renowned for its specialty in brand marketing PR, cause-related marketing, sponsorship and event marketing and marketing to women. Through its legacy agencies, CRT/tanaka has been recognized with more than 260 national and regional awards for its strategic counsel, creativity and workplace culture. Clients include Target Stores, Sprint Nextel, Capital One, Charles Schwab & Co., Altec Lansing, Atkins Nutritionals, HoMedics, Girl Scouts of the USA, Wines from Rioja (Spain), All-Clad Metalcrafters, Mont Blanc, VHA Inc., Performance Food Group and ITT Night Vision. For more information, visit the CRT/tanaka Web site at www.crt-tanaka.com.

About MAGIC International

Every August and February, the fashion industry converges in Las Vegas for the most influential four days in the business – the MAGIC Marketplace. The next event takes place August 27-30, 2007 in Las Vegas, Nev. For information, call 818.593.5000 or log onto www.MAGIConline.com. MAGIC International is a subsidiary of Advanstar Communications – the world’s largest and most widely recognized organizer of trade shows for the apparel industry – producing the MAGIC Marketplace in Las Vegas featuring MAGIC, WWDMAGIC, MAGIC kids and Sourcing at MAGIC, PROJECT and Pool.