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Sprint Selects CRT/tanaka to support its Public Relations and New Media PR efforts

RICHMOND, Va. (August 6, 2007) - CRT/tanaka today announced that it has been selected as the lead public relations and new media agency in support of Sprint’s vision of becoming the nation’s wireless mobility services leader. CRT/tanaka will work in concert with Sprint’s other public relations agencies to provide strategic guidance for pubic relations activities and to also lead Sprint’s dynamic/new media efforts.

CRT/tanaka has had an extensive relationship with Sprint for several years, previously handling PR for the wireless company’s 10-year, $70 million NASCAR NEXTEL Cup Sponsorship.

“We are excited to engage CRT/tanaka’s strategic thinking and leadership to help continue to grow our business,” said Bill White, Sprint senior vice president of communications. “We also are eager to work with CRT/tanaka to extend our PR and marketing efforts in the new media realm – reaching countless consumers in new ways.”

“Sprint is the definitive leader in the wireless industry through its innovative technologies, network strength and mobile data services,” said Mark Raper, CRT/tanaka chairman and CEO. “We are pleased to continue to expand our public relations and marketing services to Sprint to help them achieve their corporate communications and marketing goals.”

With industry leading data, music and video capabilities, the largest nationwide voice calling area and the nation’s largest mobile broadband network, Sprint has been revolutionizing how customers experience wireless technology to enrich their lives. CRT/tanaka will help Sprint strengthen its brand position and engage new customers with counsel and implementation of traditional media relations efforts, brand marketing, buzz marketing, promotions and new media outreach and support.

About CRT/tanaka

CRT/tanaka is an award-winning public relations and marketing firm, known for creative solutions and workplace culture. The agency was formed in 2005, when Carter Ryley Thomas acquired New York consumer PR agency Patrice Tanaka & Company, Inc. to form one of the top independent agencies in the country. Headquartered in Richmond, Va. and New York, with offices in Los Angeles and Norfolk, Va., CRT/tanaka specializes in three practice areas – Consumer, Health and Corporate. Through its legacy agencies, CRT/tanaka has been recognized with more than 260 national and regional awards for its strategic counsel, creativity and workplace culture. Clients include Sprint, Target Stores, Atkins Nutritionals, Capital One, Philip Morris USA, Charles Schwab & Co., Girl Scouts of the USA, Wines from Rioja (Spain), HoMedics, All-Clad Metalcrafters, De’Longhi, VHA Inc., Performance Food Group and ITT Corporation. For more information, visit www.crt-tanaka.com.

About Sprint

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 53.6 million customers at the end of the first quarter 2007; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com