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Thorlos and Institute for Preventive Foot Health Select CRT/tanaka--Agency will provide cause-related marketing and counsel

Richmond (November 29, 2006) - CRT/tanaka announced today that it has been retained by Thorlos and the Institute for Preventive Foot Health (IPFH). Thorlos is the world leader in the design and manufacture of innovative protective sock products for active living. IPFH is a partner of Thorlos and they work together to build awareness of the importance of foot health to consumers. The non-profit organization promotes awareness of and the need for preventive foot health as a key to long-term quality of life.

The agency will provide strategic counsel and cause-related marketing for Thorlos's walking category. CRT/tanaka will support IPFH's educational mission.

"We're always excited to work with the best brands within a category. Thorlos manufactures and markets great products for active lifestyles. If you didn't already know that, you will soon!" said Mark Raper, chairman and CEO of CRT/tanaka. "As the originator of activity specific socks, Thorlos is committed to providing comfort, protection and performance to all consumers."

"CRT/tanaka's creativity, culture and experience made them a perfect fit for us," said Jeff Lawson, marketing director for Thorlos. "We are looking forward to a longstanding and successful partnership."

About CRT/tanaka
CRT/tanaka is an award-winning public relations and marketing firm, known for creative solutions and workplace culture. The agency was formed in 2005, when Carter Ryley Thomas acquired New York consumer specialist Patrice Tanaka & Company, Inc. to form one of the top independent agencies in the country. Headquartered in Richmond, Va. and New York, with offices in Los Angeles, Charlotte, N.C. and Norfolk, Va., CRT/tanaka specializes in three practice areas - Corporate, Health and Consumer. The agency's Corporate Practice is renowned for its specialty in business-to-business marketing, investor relations, public affairs, grassroots education, issues management, public education campaigns and employee engagement. CRT/tanaka has been recognized with more than 260 national and regional awards for its strategic counsel, creativity and workplace culture. Clients include Target Stores, Sprint Nextel, Capital One, Philip Morris, Charles Schwab & Co., Girl Scouts of the USA, Wines from Rioja (Spain), Chadwick's, HoMedics, All-Clad Metalcrafters, DeLonghi, VHA Inc., Performance Food Group and ITT Night Vision.

About Thorlos
North Carolina based Thorlos, Inc., the originator of activity specific socks, is committed to providing ultimate comfort and performance for all consumers. Over 25 years of scientific research stands behind the Thorlos ultimate consumer promise of "Your Feet will Feel Better or your money back." All Thorlos sock products are designed to protect the foot from activity specific demands such as shear, impact and blistering. Thorlos provides its consumers with superior comfort products, which allows them to enjoy their active lifestyles and experience the joys of their specific activity life. Run, walk, hike or everyday wear, there is a pair of Thorlos for everyone, every shoe and every activity. For more information about Thorlos visit www.thorlo.com.

About the Institute for Preventive Foot Health
The Institute for Preventive Foot Health (IPFH) promotes awareness of, and the need for, preventive foot health as a key to long-term quality of human life. It also promotes research and education dedicated to preventive foot health practices, products and procedures that contribute to the general well being of the human foot.