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The Natural Dentist Selects CRT/tanaka--Agency Will Launch New Product and Build Sales For Boston-based "Natural" Oral Care Company

New York (May 19, 2006) - CRT/tanaka announced today that it has been retained by The Natural Dentist. The agency will provide strategic counsel, develop and implement The Natural Dentist's national media relations program and support a new product launch for the company. The agency will service the account through its growing Consumer Practice in the New York office.

The Natural Dentist is the first company to address oral health with whole body health in mind, focusing on healthy gums. Its Healthy Gums Daily Oral Rinse and Healthy Gums Toothpaste are made with herbal ingredients that are gentle enough to use every day, yet still effective in killing germs and bacteria. Recommended by dental professionals, Natural Dentist products are available with major retailers in the grocery, drug and natural channels. Later this year, The Natural Dentist plans to launch a natural mouth rinse with fluoride for teens with braces. Other aggressive growth initiatives also are planned.

"It was a cultural and business fit," explained Laura Kuykendall, vice president of marketing for The Natural Dentist, in making this announcement. "CRT/tanaka offers national media relations and branding experience that will help us reach new customers, new markets and promote our product in new ways. Importantly, the ethos and entrepreneurship of their firm is a lot like our company."

The new product launch is slated for the third quarter of 2006.

"The Natural Dentist has established itself as the premier provider of therapeutic natural oral health care services and we are excited to be in a position to help them tell their story to new audiences," said Patrice Tanaka, co-chair and chief creative officer of CRT/tanaka.

About CRT/tanaka
CRT/tanaka is an award-winning public relations and marketing firm, known for creative solutions and workplace culture. The agency was formed in 2005, when Richmond, Va.-based Carter Ryley Thomas Public Relations & Marketing Counsel acquired New York consumer specialist Patrice Tanaka & Company, Inc. to create one of the top independent agencies in the country. Headquartered in Richmond, Va., and New York, with offices in Los Angeles, Charlotte, N.C. and Norfolk, Va., CRT/tanaka specializes in three practice areas - Consumer, Health and Corporate. The agency's Consumer Practice is renowned for its specialty in brand marketing PR, cause-related marketing, sponsorship and event marketing and marketing to women. Through its legacy agencies, CRT/tanaka has been recognized with more than 250 national and regional awards for its strategic counsel, creativity and workplace culture. Clients include Target Stores, Sprint Nextel, Capital One, Altec Lansing, Atkins Nutritionals, HoMedics, AeroGrow, Girl Scouts of the USA, Wines from Rioja (Spain), All-Clad Metalcrafters, Pfizer, Wyeth, VHA Inc., Performance Food Group and ITT Night Vision. For more information, contact CRT/tanaka.

About The Natural Dentist
The Natural Dentist was the first oral care company founded to address oral health with whole body health in mind. The Natural Dentist product line offers clinically proven botanically-formulated oral care products that promote healthy gums and provide a safe and healthy alternative to today's mass-market prescription and over-the-counter products, many of which contain alcohol, harsh chemicals, preservatives, and artificial dyes, flavors and sweeteners. The Natural Dentist Healthy Gums® oral rinses are the leading non-prescription, natural products recommended by dentists, and are clinically proven to promote healthy gums by treating the cause of gingivitis. For more information, please visit www.thenaturaldentist.com.