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CRT/tanaka Named Finalist in PRWeek Awards Program in the Research and Measurement Category

Richmond, Va. (February 5, 2007) - CRT/tanaka has been named a finalist in the PRWeek Awards 2007 program for excellence in the public relations field in the Research & Measurement category. The competition is one of the PR industry's highest accolades given annually to the best corporate, non-profit and agency teams as well as the campaigns they produce.

CRT/tanaka was nominated for its research-intensive branding and marketing campaign for Longwood University. Research for the campaign included qualitative and quantitative methodologies to probe perceptions among the many audiences who impact the success of an organization such as Longwood University. The research anchored the development of a brand marketing plan, which was themed - Discover the Power in You. During this campaign, Longwood has grown at a pace that exceeds state and national standards and generated the largest freshmen class (2006) in the university's history.

PRWeek received nearly 700 entries in 32 categories for work done during the past year. Winners will be announced at a gala ceremony to be held at Tavern on the Green in New York City, on March 8, 2007.

"The PRWeek Awards honors the highest degree of creativity and professionalism in public relations," says PRWeek Editor-in-Chief Julia Hood. "The finalists" successes demonstrate why the PR industry is thriving and growing faster than the overall market for advertising and marketing."

About PRWeek
Launched in the United States in November 1998, PRWeek is the first weekly magazine to offer nationwide coverage of the public relations business. As the leading trade magazine for the PR industry, it carries the latest news, in-depth analysis, top columnists and reviews of campaigns. In addition, PRWeek distributes some of the most comprehensive research for PR practitioners including the annual Salary, CEO, Marketing and Corporate Surveys, as well as key industry sector rankings and regional forums. Daily news updates, as well as the full content of the print edition, can be found at www.prweek.com.

About CRT/tanaka
CRT/tanaka is an award-winning public relations and marketing firm, known for creative solutions and workplace culture. The agency was formed in 2005, when Carter Ryley Thomas acquired New York consumer PR agency Patrice Tanaka & Company, Inc. to form one of the top independent agencies in the country. Headquartered in Richmond, Va. and New York, with offices in Los Angeles and Norfolk, Va., CRT/tanaka specializes in three practice areas - Consumer, Health and Corporate. CRT/tanaka has been recognized with more than 260 national and regional awards for its strategic counsel, creativity and workplace culture. Clients include Sprint Nextel, Target Stores, Atkins Nutritionals, Capital One, Phillip Morris USA, Charles Schwab & Co., Girl Scouts of the USA, Wines from Rioja (Spain), Chadwick's, HoMedics, All-Clad Metalcrafters, DeLonghi, VHA Inc., Performance Food Group and ITT Night Vision. More information about CRT/tanaka can be found at www.crt-tanaka.com.