Patrice serves as CRT/tanaka's Co-chair and Chief Creative Officer. Before joining forces with Carter Ryley Thomas, she was CEO of Patrice Tanaka & Company, Inc. and led the agency into becoming one of the nation's most well-respected consumer public relations firms, having won more than 180 PR industry awards and recognized as the "No. 1 Most Creative PR Agency in America."
Some of America's leading brand marketers have been attracted to the agency's high-energy drive to do "breakthrough PR," including American Express, Avon Products, Bristol-Myers Squibb, Canon U.S.A., Coors Brewing Co., Duracell, Dyson Limited, General Motors, Godiva Chocolatier, Liz Claiborne, Mercedes-Benz USA, Microsoft, Novartis, Procter & Gamble, Charles Schwab & Co. and Target Stores. Patrice has been honored as a "Creativity All-Star" by Inside PR. Prior to founding PT&Co., she served as executive vice president and general manager of Chiat/Day's PR subsidiary.