Capabilities

Marketing

Communication isn’t a two-way street – it’s an entire transit system running in all directions at all times. Our job is to determine the most effective and efficient route to your audience and then put the pedal to the metal.

We have remarkable experience in the food & beverage, housewares & home furnishings, consumer electronics, beauty & fashion, technology, manufacturing, higher education, pharmaceuticals and health categories. Our senior staff is widely recognized as experts in marketing to women, cause-related marketing and B2B marketing. And, if you want to reach women or boomers, then you’ve found a home. Our special analysis and experience in lifestyle profiling has attracted countless clients whose success depends on smart and up-to-date trends to attract women and boomer consumers.

But it isn’t just our experience and knowledge that makes us successful marketers – it’s also our restless curiosity, constantly searching for new ways to communicate. It means your business will communicate with every member of your market in a way that is relevant and fresh. It’s “whatcanbe” working for you. We offer the following capabilities to our clients:

• Marketing to Women
• Word-of-Mouth/Viral Marketing
• Direct Marketing
• Promotions & Sweepstakes
• Interactive Marketing
• Cause-Related Marketing
• Sales Communications
• Sponsorship & Event Marketing
• Street Smart Marketing
• Dynamic / New Media