Capabilities

Brand Strategy

Brands that thrive live in their audiences' hearts. They create real and believable experiences that connect with a person's emotion and intellect. They make us laugh, think, or feel all warm and fuzzy inside. They stir conversations and earn loyalists.

CRT/tanaka develops razor-sharp brand strategies that help our clients connect with their audiences and affect their bottom line. There are no big secrets in how we deliver. We immerse ourselves in your business objectives and marry them to our expertise in understanding consumer behavior. The union uncovers remarkable opportunities for your brand and new areas in the marketplace waiting to be owned. It unleashes our creativity to deliver fresh brand concepts that create a roadmap for every interaction your brand has with its audiences.

We offer the following brand services to our clients:

• Brand Audit & Analysis
• Brand Positioning & Strategy
• Brand Identity & Design
• Internal Brand Education & Launch
• Integrated PR & Marketing Brand Campaigns
• Brand Measurement & Monitoring