Archive for the ‘Press Release’ Category
CRT/tanaka Announces New Employee
RICHMOND, Va. (January 10, 2012) – CRT/tanaka, an award-winning public relations and marketing firm known for creative solutions and workplace culture, today announced the hiring of Lauren Peretti as an assistant account executive in the agency’s Richmond office. Peretti will provide support for the agency’s Corporate Practice, working on such accounts as Sprint, Barnes & Noble College and Satmetrix Systems, Inc., as well as assist with business development and agency promotion efforts.
CRT/tanaka Announces Staff Promotions
Richmond, Va. (Oct 5, 2011) – CRT/tanaka is proud to announce two promotions in two of its offices.
- Pia Mara Finkell has been promoted from associate vice president to vice president in the agency’s Richmond office. Pia supports the agency’s Consumer Practice, working on accounts including Vibrant Rioja, the Federation of Quebec Maple Syrup Producers and other food and beverage clients.
- Sara Dunaj has been promoted from account executive to senior account executive in the agency’s Los Angeles office. Sara also supports the agency’s Consumer Practice, working on accounts including Air New Zealand and Cambria Suites.
About CRT/tanaka
CRT/tanaka is an award-winning public relations and marketing firm known for its whatcanbeSM workplace culture and approach to business. Headquartered in Richmond, Va., and New York, with offices in Los Angeles, Washington, D.C. and Norfolk, Va., CRT/tanaka features five integrated specialties – Consumer, Health, Corporate, Interactive/Social Media and its Lewis & Neale food-only division. The agency has been recognized with more than 325 national and regional awards for its strategic counsel, creativity, workplace culture and community service. Clients include Air New Zealand, BISSELL Homecare Inc., Barnes & Noble College, Cambria Suites, Charles Schwab & Co., the Council for Responsible Nutrition, Council of Better Business Bureaus, the Federation of Quebec Maple Syrup Producers, Girl Scouts of the USA, Network Solutions, Sprint Nextel, and Wines from Rioja (Spain). More information about CRT/tanaka is available at www.crt-tanaka.com.
Finkell
Dunaj
Rexroad Joins CRT/tanaka to Manage Los Angeles Operations
LOS ANGLES (July 18, 2011) – CRT/tanaka has named Craig Rexroad as vice president and general manager of the agency’s Los Angeles office. He brings more than 20 years of public relations experience to the agency and will be instrumental in expanding CRT/tanaka’s West Coast presence. Most recently, he was president of Blaze Public Relations, an agency primarily focused on the hospitality industry. (more…)
CRT/tanaka Announces Staff Promotions
NEW YORK, N.Y. (July 14, 2011) – CRT/tanaka is proud to announce four promotions and a new hire in four of its offices.
- Joanne Tehrani has been hired as a senior account executive for Lewis & Neale, a division of CRT/tanaka, in the agency’s New York office. Joanne supports the agency’s Consumer Practice, working on accounts including U.S. Highbush Blueberry Council (USHBC), Duda Farm Fresh Foods, Florida Sweet Corn Council and the Federation of Quebec Maple Syrup Producers.
- Ginny Torok has been promoted from account coordinator to assistant account executive in the agency’s New York office. Ginny supports the agency’s Consumer Practice, working on accounts including Cambria Suites, Rioja and Avocados from Mexico.
- Bryan Crist has been promoted from account coordinator to assistant account executive in the agency’s Washington D.C. office. Bryan supports the agency’s Social/Interactive Practice, working on accounts including Network Solutions, The American Physical Therapy Association (APTA), Cambria Suites, Prosciutto di Parma and Florida Super Sweet Corn.
- Ligaya Malones has been promoted from account coordinator to assistant account executive in the agency’s Los Angeles office. Ligaya supports the agency’s Consumer Practice, working on accounts including ZeroWater, Viviscal, Air New Zealand and Avocados from Mexico.
- Darby Brignac has been promoted from account coordinator to assistant account executive in the agency’s Norfolk office. Darby supports the agency’s Health Practice, working on accounts including Federation of Quebec Maple Syrup Producers, Sage and the American Physical Therapy Association.
About CRT/tanaka
CRT/tanaka is an award-winning public relations and marketing firm known for its whatcanbeSM workplace culture and approach to business. Headquartered in Richmond, Va., and New York, with offices in Los Angeles, Washington, D.C. and Norfolk, Va., CRT/tanaka features four integrated specialties – Consumer, Health, Corporate and Interactive/Social Media. The agency has been recognized with more than 300 national and regional awards for its strategic counsel, creativity, workplace culture and community service. Clients include Air New Zealand, BISSELL Homecare Inc., Cambria Suites, Charles Schwab & Co., Council for Responsible Nutrition, Council of Better Business Bureaus, Del Monte Fresh Produce, the Federation of Quebec Maple Syrup Producers, Girl Scouts of the USA, Network Solutions, Sprint Nextel and Wines from Rioja (Spain). More information about CRT/tanaka is available at www.crt-tanaka.com.
2011 Aster Awards Recognize CRT/tanaka
RICHMOND, Va. (July 13, 2011) – CRT/tanaka, an award-winning public relations and marketing firm known for its whatcanbe workplace culture and approach to business, was honored recently with a gold ranking at the 2011 Aster Awards. The Aster Awards acknowledge the most impressive marketing and advertising in the healthcare field.
This year, CRT/tanaka was recognized for work on behalf of the American Physical Therapy Association. The television commercial “Move Forward – Paint ” received a gold standard, the highest available ranking. The American Physical Therapy Association’s Move Forward brand marketing campaign launched its integrated marketing strategy in 2010, and includes web, social and advertising components.
About CRT/tanaka
CRT/tanaka is an award-winning public relations and marketing firm known for its whatcanbeSM workplace culture and approach to business. Headquartered in Richmond, Va., and New York, with offices in Los Angeles, Washington, D.C. and Norfolk, Va., CRT/tanaka features five integrated specialties – Consumer, Health, Corporate, Interactive/Social Media and its Lewis & Neale food-only division. The agency has been recognized with more than 325 national and regional awards for its strategic counsel, creativity, work place culture and community service. Clients include Air New Zealand, BISSELL Homecare Inc., Barnes & Noble College, Cambria Suites, Charles Schwab & Co., the Council for Responsible Nutrition, Council of Better Business Bureaus, the Federation of Quebec Maple Syrup Producers, Girl Scouts of the USA, Network Solutions, Sprint Nextel, and Wines from Rioja (Spain). More information about CRT/tanaka is available at www.crt-tanaka.com.
About the Aster Awards
The Aster Awards is a medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world. Each year the Aster Awards has an annual contest, allowing entries designed, printed and/or distributed to be scored, judged and recognized for excellence in healthcare marketing and advertising. The Aster Awards is hosted by Creative Images, Inc., an internationally recognized firm that has specialized in strategic healthcare marketing for more than 17 years.
Lewis & Neale Expands Nutrition Offering With Hiring of Award-Winning Registered Dietician
NEW YORK, New York (July 13, 2011) – Lewis & Neale, an award-winning food marketing subsidiary of CRT/tanaka, today announced the hiring of Joanne Tehrani as a senior account executive in the agency’s New York office. A registered dietitian and licensed nutritionist, Tehrani will provide strategic counsel to various food and nutrition accounts. (more…)
CRT/tanaka Awards and Recognitions Reaches 29 – A Banner Year!
Richmond, Va. (July 1, 2011) – CRT/tanaka, an award-winning public relations and marketing firm known for its whatcanbe workplace culture and approach to business, has set a record for agency accolades this calendar year. To date, the agency has received 29 awards and recognitions in 2011, which outstrips the 2010 total of 17 and 2009 total of 23. (more…)
CRT/tanaka Awarded PRSA’s Silver Anvil Award of Excellence For Wines from Rioja (Spain) Trade Campaign
NEW YORK (June 20, 2011) — CRT/tanaka, an award-winning public relations and marketing firm known for its whatcanbe workplace culture and approach to business, recently received a Silver Anvil Award of Excellence from the Public Relations Society of America (PRSA). The Award of Excellence, which recognizes outstanding strategic public relations planning and implementation, was presented to CRT/tanaka during the Silver Anvil Awards Ceremony held June 9 in New York City. (more…)
CRT/tanaka Creates D4YL to Promote Many Health Benefits Of Dance with Dizzy Feet and Larry King Cardiac Foundations
NOTE: “We’re excited to be supporting Nigel Lythgoe, founder of the Dizzy Feet Foundation, and Larry King, founder of the Larry King Cardiac Foundation, in promoting the many health benefits of dance through ‘Dance 4 Your Life’ aka D4YL,” said Patrice Tanaka, co-chair and chief creative Officer of CRT/tanaka. “This initiative is an example of the agency’s brand vision of whatcanbeSM and what can happen when a thoughtful and committed group of people work together to create a bigger, brighter, better future,” Tanaka explained.
LOS ANGELES, Calif. (June 15, 2011) – The Larry King Cardiac Foundation and Dizzy Feet Foundation today announce the creation of Dance 4 Your Life!, a new national health campaign that asks Americans to dance their way toward an active and healthy lifestyle. Dance 4 Your Life! is centered around National Dance Day, an annual celebration that takes place on the last Saturday in July and was launched in 2010 by Nigel Lythgoe, DFF co-president and co-creator and executive producer of Fox’s “So You Think You Can Dance.” Expanding the message and fun of National Dance Day into a year-around initiative, Dance 4 Your Life! will raise awareness of the benefits of dance and encourage people of every age and physical condition to incorporate dance into their lives as a way to improve heart health and combat obesity.
“Dance is an activity that is universally recognized and accessible across all socioeconomic levels, making it an ideal approach to promoting heart health. Our partnership with Dizzy Feet in creating Dance 4 Your Life! is intended to address Americans’ increasingly sedentary lifestyles and the resulting health issues,” says Larry King, longtime host of CNN’s “Larry King Live” and founder of the Larry King Cardiac Foundation.
The Dance 4 Your Life! campaign will feature a nationwide dance celebration and information program during the month of July, leading up to National Dance Day and continuing thereafter through media and tie-in activities throughout the remainder of the year. LKCF and DFF are pleased to have the support of platinum sponsors and partners in this important initiative – leading dancewear retailer Discount Dance Supply and CVS Caremark through its All Kids Can program, committed to making life easier for children of all abilities. Everyday Health has also signed on as media partner and will provide exclusive content for the campaign. Six Flags, the world’s largest regional theme park company, has also joined Dance 4 Your Life! as a national venue sponsor and will host the official National Dance Day events at a number of its parks around the country. Details regarding locations and times will be released in the weeks to come.
“The Dizzy Feet Foundation is committed to supporting better access to dance education for all. I am excited to join my fellow Dizzy Feet co-founders, Adam Shankman, Carrie Ann Inaba and Katie Holmes, and the rest of the foundation in introducing Dance 4 Your Life! — the first national campaign to reduce obesity through dance,” says Lythgoe.
To support the campaign, Discount Dance Supply has created an exclusive T-shirt available for purchase at www.discountdance.com. All proceeds from sales of the T-shirt will go to support Dance 4 Your Life!
“Discount Dance Supply is committed to supporting the dance community,” says Brian Hill, CEO of Discount Dance Supply. “We’re thrilled to work with the Dizzy Feet Foundation and Larry King Cardiac Foundation to help Americans get fit through dance.”
For more information on Dance 4 Your Life! and how to become involved, please visit www.dance4yourlife.org.
About Dance 4 Your Life!
Founded by the Dizzy Feet Foundation and the Larry King Cardiac Foundation, with the assistance of CRT/tanaka, in 2011, Dance 4 Your Life! is a national initiative to promote dance as a daily part of an active, healthy lifestyle. Dance is a fun and easy way to get moving, reduce the risk of heart disease, and combat the obesity epidemic. Anyone, young or old, can dance anywhere at any time, without need for a gym membership, good weather, expensive sneakers, or any equipment. So what’s stopping you? DANCE 4 YOUR LIFE! For more information about Dance 4 Your Life!, visit www.dance4yourlife.org.
About Discount Dance Supply
Discount Dance Supply (DDS) began as “Hill’s Capezio Dance Shop” in 1973 as a family owned and operated business. It has since grown into a family of companies known as “The Hill Corporation” and into the largest dancewear retailer in the US with worldwide sales to more than 2 million loyal dance customers. Discount Dance Supply operates eight retail stores in Southern California and Pennsylvania, as well as East and West Coast distribution centers. It is operated by a dedicated and talented group of professionals who are motivated to bring the greatest customer service, selection, and pricing to every dancer, and remains under the direction of the brother and sister team of Brian Hill and Rhonda Hill-Tolar. Primarily, DDS serves customers through its online presence at www.discountdance.com and through its direct mail catalogs.
About CVS Caremark
CVS Caremark is the largest pharmacy health care provider in the United States with integrated offerings across the entire spectrum of pharmacy care. We are uniquely positioned to engage plan members in behaviors that improve their health and to lower overall health care costs for health plans, plan sponsors and their members. CVS Caremark is a market leader in mail order pharmacy, retail pharmacy, specialty pharmacy, and retail clinics, and is a leading provider of Medicare Part D Prescription Drug Plans. As one of the country’s largest pharmacy benefits managers (PBMs), we provide access to a network of approximately 65,000 pharmacies, including more than 7,200 CVS/pharmacy® stores that provide unparalleled service and capabilities. Our clinical offerings include our signature Pharmacy Advisor™ program as well as innovative generic step therapy and genetic benefit management programs that promote more cost effective and healthier behaviors and improve health care outcomes. General information about CVS Caremark is available through the Company’s website at http://info.cvscaremark.com/.
About Everyday Health
With more than 28 million monthly unique visitors (source: comScore), Everyday Health is the leading provider of online health solutions. Everyday Health offers consumers, healthcare professionals and marketers a wide range of content, applications and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is the world’s largest regional theme park company with 2010 revenue of nearly $1.0 billion and 19 parks across the United States, Mexico and Canada. Six Flags Over Texas, the company’s flagship location, is celebrating its 50th anniversary season in 2011.
CRT/tanaka Recognized at PRSA Richmond Commonwealth Awards
Richmond, Va. (June 6, 2011) – CRT/tanaka, an award-winning public relations and marketing firm known for its whatcanbe workplace culture and approach to business, was honored recently with three Awards of Excellence and six Awards of Merit at the 64th annual Commonwealth Awards, sponsored by the Richmond Chapter of the Public Relations Society of America (PRSA). The Commonwealth Awards honor the most impressive public relations campaigns and tactics from across Virginia. (more…)
