Archive for the ‘Press Release’ Category
CRT/tanaka Creates D4YL to Promote Many Health Benefits Of Dance with Dizzy Feet and Larry King Cardiac Foundations
NOTE: “We’re excited to be supporting Nigel Lythgoe, founder of the Dizzy Feet Foundation, and Larry King, founder of the Larry King Cardiac Foundation, in promoting the many health benefits of dance through ‘Dance 4 Your Life’ aka D4YL,” said Patrice Tanaka, co-chair and chief creative Officer of CRT/tanaka. “This initiative is an example of the agency’s brand vision of whatcanbeSM and what can happen when a thoughtful and committed group of people work together to create a bigger, brighter, better future,” Tanaka explained.
LOS ANGELES, Calif. (June 15, 2011) – The Larry King Cardiac Foundation and Dizzy Feet Foundation today announce the creation of Dance 4 Your Life!, a new national health campaign that asks Americans to dance their way toward an active and healthy lifestyle. Dance 4 Your Life! is centered around National Dance Day, an annual celebration that takes place on the last Saturday in July and was launched in 2010 by Nigel Lythgoe, DFF co-president and co-creator and executive producer of Fox’s “So You Think You Can Dance.” Expanding the message and fun of National Dance Day into a year-around initiative, Dance 4 Your Life! will raise awareness of the benefits of dance and encourage people of every age and physical condition to incorporate dance into their lives as a way to improve heart health and combat obesity.
“Dance is an activity that is universally recognized and accessible across all socioeconomic levels, making it an ideal approach to promoting heart health. Our partnership with Dizzy Feet in creating Dance 4 Your Life! is intended to address Americans’ increasingly sedentary lifestyles and the resulting health issues,” says Larry King, longtime host of CNN’s “Larry King Live” and founder of the Larry King Cardiac Foundation.
The Dance 4 Your Life! campaign will feature a nationwide dance celebration and information program during the month of July, leading up to National Dance Day and continuing thereafter through media and tie-in activities throughout the remainder of the year. LKCF and DFF are pleased to have the support of platinum sponsors and partners in this important initiative – leading dancewear retailer Discount Dance Supply and CVS Caremark through its All Kids Can program, committed to making life easier for children of all abilities. Everyday Health has also signed on as media partner and will provide exclusive content for the campaign. Six Flags, the world’s largest regional theme park company, has also joined Dance 4 Your Life! as a national venue sponsor and will host the official National Dance Day events at a number of its parks around the country. Details regarding locations and times will be released in the weeks to come.
“The Dizzy Feet Foundation is committed to supporting better access to dance education for all. I am excited to join my fellow Dizzy Feet co-founders, Adam Shankman, Carrie Ann Inaba and Katie Holmes, and the rest of the foundation in introducing Dance 4 Your Life! — the first national campaign to reduce obesity through dance,” says Lythgoe.
To support the campaign, Discount Dance Supply has created an exclusive T-shirt available for purchase at www.discountdance.com. All proceeds from sales of the T-shirt will go to support Dance 4 Your Life!
“Discount Dance Supply is committed to supporting the dance community,” says Brian Hill, CEO of Discount Dance Supply. “We’re thrilled to work with the Dizzy Feet Foundation and Larry King Cardiac Foundation to help Americans get fit through dance.”
For more information on Dance 4 Your Life! and how to become involved, please visit www.dance4yourlife.org.
About Dance 4 Your Life!
Founded by the Dizzy Feet Foundation and the Larry King Cardiac Foundation, with the assistance of CRT/tanaka, in 2011, Dance 4 Your Life! is a national initiative to promote dance as a daily part of an active, healthy lifestyle. Dance is a fun and easy way to get moving, reduce the risk of heart disease, and combat the obesity epidemic. Anyone, young or old, can dance anywhere at any time, without need for a gym membership, good weather, expensive sneakers, or any equipment. So what’s stopping you? DANCE 4 YOUR LIFE! For more information about Dance 4 Your Life!, visit www.dance4yourlife.org.
About Discount Dance Supply
Discount Dance Supply (DDS) began as “Hill’s Capezio Dance Shop” in 1973 as a family owned and operated business. It has since grown into a family of companies known as “The Hill Corporation” and into the largest dancewear retailer in the US with worldwide sales to more than 2 million loyal dance customers. Discount Dance Supply operates eight retail stores in Southern California and Pennsylvania, as well as East and West Coast distribution centers. It is operated by a dedicated and talented group of professionals who are motivated to bring the greatest customer service, selection, and pricing to every dancer, and remains under the direction of the brother and sister team of Brian Hill and Rhonda Hill-Tolar. Primarily, DDS serves customers through its online presence at www.discountdance.com and through its direct mail catalogs.
About CVS Caremark
CVS Caremark is the largest pharmacy health care provider in the United States with integrated offerings across the entire spectrum of pharmacy care. We are uniquely positioned to engage plan members in behaviors that improve their health and to lower overall health care costs for health plans, plan sponsors and their members. CVS Caremark is a market leader in mail order pharmacy, retail pharmacy, specialty pharmacy, and retail clinics, and is a leading provider of Medicare Part D Prescription Drug Plans. As one of the country’s largest pharmacy benefits managers (PBMs), we provide access to a network of approximately 65,000 pharmacies, including more than 7,200 CVS/pharmacy® stores that provide unparalleled service and capabilities. Our clinical offerings include our signature Pharmacy Advisor™ program as well as innovative generic step therapy and genetic benefit management programs that promote more cost effective and healthier behaviors and improve health care outcomes. General information about CVS Caremark is available through the Company’s website at http://info.cvscaremark.com/.
About Everyday Health
With more than 28 million monthly unique visitors (source: comScore), Everyday Health is the leading provider of online health solutions. Everyday Health offers consumers, healthcare professionals and marketers a wide range of content, applications and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is the world’s largest regional theme park company with 2010 revenue of nearly $1.0 billion and 19 parks across the United States, Mexico and Canada. Six Flags Over Texas, the company’s flagship location, is celebrating its 50th anniversary season in 2011.
CRT/tanaka Recognized at PRSA Richmond Commonwealth Awards
Richmond, Va. (June 6, 2011) – CRT/tanaka, an award-winning public relations and marketing firm known for its whatcanbe workplace culture and approach to business, was honored recently with three Awards of Excellence and six Awards of Merit at the 64th annual Commonwealth Awards, sponsored by the Richmond Chapter of the Public Relations Society of America (PRSA). The Commonwealth Awards honor the most impressive public relations campaigns and tactics from across Virginia. (more…)
CRT/tanaka Announces 2011 whatcanbe Award Recipients
Richmond, Va. (May 23, 2011) – CRT/tanaka, an award-winning public relations and marketing firm known for its whatcanbe workplace culture and approach to business, has announced its 2011 whatcanbe Award winners. The whatcanbe Awards celebrate employees who have helped create a bigger, brighter, better future for the agency, clients and community. The 2011 award recipients are Pia Mara Finkell, associate vice president (client category); Priya Ramesh, director of social media (agency category); and Katie Peterson, senior account executive (community category). (more…)
President of Lewis & Neale, Anita Fial, Retires; Agency Establishes Scholarship Fund in Her Honor
New York (March 22, 2011) – It was a “Golden Celebration” on March 8, 2011, as family, friends, colleagues and people throughout the food industry gathered to celebrate Anita Fial’s more than 50 years in food communications, which culminated with her tenure as president of Lewis & Neale (L&N) for 23 years. L&N is the leading communications agency devoted exclusively to the marketing of food and beverages. (more…)
CRT/tanaka Announces Staff Promotions
RICHMOND, Va. (March 21, 2011) – CRT/tanaka, an award-winning public relations and marketing firm known for creative solutions and workplace culture, today announced five promotions in three of its offices. (more…)
CRT/tanaka Awarded 2011 Silver Addy from AAFHR
Norfolk, Va. (March 11, 2011) – CRT/tanaka, an award-winning public relations and marketing firm known for creative solutions and workplace culture, was recently honored by the Hampton Roads Chapter of the American Advertising Federation (AAFHR) with a 2011 Silver Addy Award for Television.
The winning advertisement focused on Bon Secours Hampton Roads Health System’s oncology services by featuring cancer survivors talking about what the word “cancer” means to them. It demonstrated the expertise of Bon Secours’ doctors by highlighting the number of years each person has survived their cancer.
“The Addy Awards represent creative excellence in media of various forms,”said Deborah Myers, executive vice president of CRT/tanaka’s Health Practice and manager of the agency’s Norfolk office. “This recognition is truly an honor and a tribute to CRT/tanaka’s strength in strategic marketing.”
AAFHR is an organization that comprises leading members of the Hampton Roads advertising community including area advertisers, advertising agencies, media outlets and businesses. The Hampton Roads Chapter honors local businesses each year by recognizing outstanding advertising campaigns.
CRT/tanaka’s account manager for this project was Kim Blake, account supervisor. Scott Mackey and Freda Shaver wrote and created the commercial, while Jim Bartolomeo from Protagonist Films directed, and Larry Whitlock from Park Group edited. To view the Bon Secours Hampton Roads oncology commercial, visit http://www.bshr.com/our-services-cancer-care.html
About CRT/tanaka
CRT/tanaka is an award-winning public relations and marketing firm known for its whatcanbeSM workplace culture and approach to business. Headquartered in Richmond, Va., and New York, with offices in Los Angeles, Washington, D.C. and Norfolk, Va., CRT/tanaka features four integrated specialties – Consumer, Health, Corporate and Interactive/Social Media. The agency has been recognized with more than 300 national and regional awards for its strategic counsel, creativity, workplace culture and community service. Clients include Air New Zealand, BISSELL Homecare Inc., Cambria Suites, Charles Schwab & Co., Council for Responsible Nutrition, Council of Better Business Bureaus, Federation of Quebec Maple Syrup Producers, Girl Scouts of the USA, Network Solutions, Sprint and Wines from Rioja (Spain). More information about CRT/tanaka is available at www.crt-tanaka.com.
About AAF
The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. This volunteer service and social organization is made up of leading members of the advertising community.
CRT/tanaka Makes Strategic Health Hire Kersey
RICHMOND, Va. (Feb. 21, 2011) – CRT/tanaka, an award-winning public relations and marketing firm, known for creative solutions and workplace culture, has named Lisa Kersey vice president for the agency’s Health Practice. Kersey brings more than 15 years of experience in health policy, strategic planning, marketing, corporate communications and business development. She will support the continued growth of CRT/tanaka’s health care accounts and will work out of the agency’s Norfolk, Va. office. (more…)
CRT/tanaka Named #1 Best Place to Work in Virginia (Small Business Category)
RICHMOND, Va. (Jan. 27, 2010) – CRT/tanaka, the largest, independent public relations and marketing firm based in Virginia, has been named the #1 Best Place to Work in Virginia (small business category) by Virginia Business magazine and Best Companies Group.
This survey and award program was designed to identify, recognize and honor the best places of employment in Virginia, benefiting the state’s economy, its work force and businesses. The Best Places to Work in Virginia list is made up of a total of 50 companies, split into three groups: 14 small employers (fewer than 100 employees), 16 mid-sized employers (100-250 employees) and 20 large-sized employers (more than 250 employees).
Virginia Beach-based Valkyrie Enterprise LLC was named the best mid-sized employer, and Chenega Federal Systems of Lorton was named the best large employer.
“What an honor,” said Mark Raper, CRT/tanaka chairman and CEO. “To receive this recognition and to work with the wonderful associates at CRT/tanaka every day – both are very special. We will continue to encourage creativity, fulfillment and a whatcanbe approach to our business, because it strengthens our clients, our communities and our remarkable staff.”
The two-part survey process consisted first of evaluating each nominated company’s workplace policies, practices, philosophy, systems and demographics. The second part consisted of an employee survey to measure the employee experience. The combined scores determined the top organizations and the final ranking. Best Companies Group managed the overall registration, survey and analysis process and determined the final rankings.
The final ranking was unveiled and published in the February 2011 issue of Virginia Business. For more information on the Best Places to Work in Virginia program, visit www.BestPlacesToWorkVA.com.
About CRT/tanaka
CRT/tanaka is an award-winning public relations and marketing firm known for its whatcanbeSM workplace culture and approach to business. Headquartered in Richmond, Va., and New York, with offices in Los Angeles, Washington, D.C. and Norfolk, Va., CRT/tanaka features four integrated specialties – Consumer, Health, Corporate and Interactive/Social. The agency has been recognized with more than 300 national and regional awards for its strategic counsel, creativity, workplace culture and community service. Clients include Air New Zealand, BISSELL Homecare Inc., Cambria Suites, Charles Schwab & Co., Council for Responsible Nutrition, Council of Better Business Bureaus, Federation of Quebec Maple Syrup Producers, Girl Scouts of the USA, Network Solutions, Sprint and Wines from Rioja (Spain). More information about CRT/tanaka is available at www.crt-tanaka.com.
CRT/tanaka Announces New Hires
RICHMOND, Va. (Dec. 7, 2010) – CRT/tanaka, an award-winning public relations and marketing firm known for creative solutions and workplace culture, today announced six new hires in four of its offices. (more…)
Munson Named One of Style Weekly’s “Top 40 Under 40”
Richmond, Va. (Nov. 9, 2010) – Christian Munson, CRT/tanaka associate vice president, has been honored as one of Style Weekly’s “2010 Top 40 Under 40” for his professional achievements and commitment to the Richmond community. (more…)
