Insights
At CRT/tanaka, our experiences provoke contemplation, introspect and conversation. Life provides a platform from which we gain insights into our work and our clients’ businesses, and communities foster the independent thought and creativity that turns our ideas into powerful and effective communications strategies.
Visit our blogs to see what we are thinking and talking about, or browse our white papers for more in-depth observations of issues and topics currently affecting the PR and marketing landscape.
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From the Buzz Bin:
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Feb 3
The Second Screen: Moving Beyond Twitter
Author: Dave McNamara
By Dave McNamara With the explosion of the smartphone and the tablet market, a shift known as the second screen is quickly taking over how people consume media. This phenomenon of the second screen essentially means that while people are watching television in the comfort of their living room, they are simultaneously accessing the web on [...] [ Read More ]
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Feb 2
From Babies to Brands: Three Steps for Picking the Best Name
Author: Debbie Myers
My family has been in the naming business of late. Both of my daughters are expecting. Usually I’m in the position of helping healthcare companies rebrand or name new services. So, could the advice I provide clients help my kids through this daunting task? Well, let’s see. [ Read More ]
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Feb 1
Branding Lessons from the “Sweetest” Wine on the Shelf
Author: Emily Valentine
THE BOOZE BIN By Emily Valentine (@ebvalentine) Just before the holidays, I invited a friend over for a glass of wine and asked her to bring a bottle of her choice. When she arrived at my doorstep bearing a bottle of Cupcake Chardonnay, I couldn’t help but smile. This must’ve been exactly what the Cupcake marketing team [...] [ Read More ]
