At CRT/tanaka, our experiences provoke contemplation, introspect and conversation. Life provides a platform from which we gain insights into our work and our clients’ businesses, and communities foster the independent thought and creativity that turns our ideas into powerful and effective communications strategies.
Visit our blogs to see what we are thinking and talking about, or browse our white papers for more in-depth observations of issues and topics currently affecting the PR and marketing landscape.
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From the Buzz Bin:
Author: Rebecca Durkin
1. Pinterest This is one of my new, favorite go-to websites. I usually use the iPhone app for Pinterest and navigate to Explore : Design. It helps to provide some inspiration especially when I am on the go. As a busy soccer mom, I need to take advantage of those quiet moments when I can [...] [ Read More ]
Author: Petey Morton
The results are in from the new CRT/tanaka Media Engagement Survey, and the findings reinforce the popular opinion that social media is increasing in dominance. The study showed that traditional print press releases had much higher appeal when fused with popular social media themes. Categories like baby animals, amateur dancing and babies ranked highest in the [...] [ Read More ]
Author: Kelly O'Keefe
Almost every day, I see an article or brand study talking about how corporations need to become more transparent. The sentiment is good, but the implication is that transparency is a choice, and that the alternative is to be opaque or shrouded in our actions. This really isn’t the case anymore. We operate in a [...] [ Read More ]