Brand/live
As a PR and marketing agency, CRT/tanaka helps clients communicate and deliver on brand promises every day – to the media, the consumer, employees and business constituents. So why is that important to someone looking for a brand consultancy? Simply put, we know what makes great brands work, because we constantly see them in action. We know what will wow an audience and what will put them to sleep. We know what will have them cheering for your company and what will drive them to work against you.
CRT/tanaka consistently delivers brand strategies and brand experiences for our clients in imaginative and strategically smart ways. This is the essence of what makes CRT/tanaka a smarter brand consulting partner.
A strong brand strategy taps into feelings that meet an emotional, intellectual or physical need; and offers very real and believable experiences that support those feelings. This philosophy ensures that your brand doesn’t simply exist in your audience’s mind, but that it lives in their hearts. That’s why CRT/tanaka developed BRAND/live – a 4-step approach that picks up steam where other branding processes hand over your new brand book.
BRAND/live takes your branding process through four phases:
- It determines who your brand’s varied audiences and influencers are (we call them communities) and what permissions you have to interact with them.
- It creates a brand position and strategy that meets your communities’ emotional, intellectual and/or physical needs.
- It provides a program for internal adoption of your brand and imaginative ways to launch it into the marketplace.
- It measures/monitors your interactions to ensure your brand moves with a transforming marketplace.
BRAND/live delivers an enduring brand experience that provides relevance to the communities you need to touch. To learn more about how BRAND/live can help you, contact Jeff Wilson at (804) 675-8175.
