Crisis

CRT/tanaka has counseled and executed crisis plans in a wide array of industries, including manufacturing, health care and food & beverage. Our plans are tested in realistic settings and continuously updated based on training and exercise evaluations to help ensure rapid recovery from any type of situation. Our approach includes:        

• Researching worst-case scenarios
• Analyzing current operational procedures
• Establishing a Core Crisis Team (CCT)
• Developing crisis response checklists and guidelines
• Crafting media relations strategies and messaging
• Training media spokespeople
• Testing and evaluation