Media Relations
We know how to craft and disseminate an organization’s key messages to help raise awareness and/or defuse a threatening issue. The team assigned to each client’s business develops the media strategy and executes the media outreach, with senior staff overseeing all aspects of the process. We also are renowned for our crisis communications and media training expertise. CRT/tanaka has conducted media training for many organizations, including: Girl Scouts of the USA, Liz Claiborne, Ethyl, Wyeth, Sentara Healthcare, Abbott Laboratories, Corn Products International and Capital One, to name just a few.
Our editorial professionals, publicists and media relations experts specialize in a variety of media outreach:
- News releases/advisories
- News conferences
- Media events
- Media kits
- Bylined articles
- Blog relations/PR 2.0 outreach & social networking
- Op-Eds/letters to the editor
- Editorial board meetings
- Media tours (on site, satellite, virtual)
- Financial/investor relations
- Electronic news releases (VNR, ANR, online digital video)
