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• From the Buzz Bin:

  06/18/2013 5 Steps to Nail Every Media Interview (Step 2: Develop Key Messages)

  Last week I started my series of mastering media interviews with the first step – start with the questions. The…

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  06/17/2013 Another Sweet Digital Campaign Case Study

  A couple of months ago I featured our first sweet case study for Pure Canadian Maple Syrup. We now have…

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More than 90 percent of avid fans were aware of Nextel as the title sponsor within the first year of the sponsorship. Market share increased 4.4 percent among avid NASCAR fans.

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