Lewis & Neale

Lewis & Neale, a wholly-owned subsidiary of CRT/tanaka, is the leading marketing communications agency exclusively devoted to food and beverages. The agency provides clients with extraordinary value through carefully crafted and budgeted programs designed to launch and reposition products, enhance image, change attitudes and build demand. Over the years, Lewis & Neale has built the strongest, most experienced team of food professionals in the country, including food experts, writers and publicists; a registered dietitian; consumer and foodservice recipe developers; and research, food marketing and Internet specialists. The agency’s unique in-house facilities include a test kitchen and an extensive food-focused library.

MARKETING SERVICES

As research-driven food marketers, Lewis & Neale knows how to reach individual food influentials, the general public and every other important target audience in between, from foodservice to food manufacturing, from retail to regulatory, from kids to seniors, health care and ethnic audiences. Marketing services include:

Planning

• Quantitative & qualitative research
• Message development
• Strategy
• Creative
• Issues & crisis management
• New product concepts

Branding

• Logo development
• Advertising & direct marketing
• Internal sales support
• Online & interactive services

Educational Campaigns

• Nutrition
• Food safety
• Media relations
• Special events

Niche Marketing

• Consumer (age, income, lifestyle, ethnicity, locale)
• Retail
• Foodservice
• Food manufacturers

Collateral

• Marketing & training materials
• Presentations & videography
• Recipe development
• Food styling & photography

Clients

One measure of client satisfaction is client tenure, and the average length of Lewis & Neale’s client relationships spans more than a decade. Current clients include:

• Avocados from Mexico (APEAM)
• Chilean Fresh Fruit Association
• Dole Mushroom Company
• European Union Joint Campaign for Prosciutto di Parma and Parmigiano Reggiano
• Fresh Supersweet Corn Council
• Kraft Foods Inc.
• Lea & Perrins Inc.
• Mangos from Mexico (EMEX)
• Mrs. T’s Pierogies
• National Dairy Board
• North Carolina Sweet Potato Commission
• Pepperidge Farm Inc.
• U.S. Highbush Blueberry Council