B2B Marketing
CRT/tanaka’s origins are deeply rooted in a proven track record of successful B2B client engagements. Whether it’s creating or reinvigorating a brand, launching new products and services, developing lead generation campaigns, improving sales communications, managing sensitive national/industry issues or energizing your key communities, we know how to help create meaningful relationships with key audiences that produce real business results.
For nearly two decades, our professionals have worked with emerging and leading corporations in a wide variety of industries, including health care, medical equipment, manufacturing, software and technology, energy, chemical and financial services, to name a few. We approach business-to-business marketing as a management function by designing strategic solutions and creative programs that help businesses achieve sustainable growth through aggressive positioning and relationship-building activities.
Our goal is simple – to help you meet your business goals. So whether it’s maximizing market share, margins, revenue or your competitive positioning – or minimizing the impact of issues, adversaries, policies or legislation – CRT/tanaka has the experience and intellectual capital to help meet your business-to-business marketing needs.
Our B2B capabilities include:
- Product/service launches
- Lead generation campaigns
- Sales communications
- Interactive marketing
- Investor/analyst relations
- Trade show communications
