B2C Marketing

Not many people talk about computer operating systems, wireless communication and chocolate raspberry truffle ice cream with equal authority and influence. CRT/tanaka’s consumer team can and does. 

Clients find that our work succeeds because of our behavioral approach. We understand that a consumer’s decision to invest in a product or brand is not always a rational process. By taking their passions into consideration and asking “what can be,” we cultivate emotional connections between your brand and your audience with a targeted and relevant message. 

We’ve created award-winning campaigns for national brands in food & beverage, fashion, housewares, retail, health & beauty, automotive, luxury products and consumer electronics — to name a few. And, our work in these areas is enhanced by our strong background in marketing to women and cause-related marketing. 

Whether you are launching a new brand or product, or revitalizing an established one — our consumer team has the experience and acumen to target consumers in a way that achieves lasting results.

Our B2C capabilities include: 

• Marketing to women
• Cause-related marketing
• Word-of-mouth/viral marketing
• Guerilla/street marketing
• Sponsorship/event marketing
• Luxury/lifestyle marketing
• Interactive marketing
• Mobile marketing tours
• Influentials outreach
• Direct mail
• Product/service launches
• Product sampling

 CRT/tanaka has launched and enhanced many new products and services. We know how to utilize the wide array of communication vehicles that exist today to help our clients attract and retain the attention of their target audiences. We have secured national publicity for many new products/brands, including:

• Avon
• Duracell
• Godiva Chocolatier
• Dyson vacuum cleaners
• Sprint Nextel wireless products
• Godiva Ice Cream
• HoMedics
• Halo vacuum cleaners
• Newman’s Own products
• Altec Lansing speakers
• Microsoft’s Windows 95
• AeroGarden
• All-Clad MetalCrafters
• DeLonghi
• BabyCenter

 CRT/tanaka also has experience repositioning brands, such as Avon Products and Spiegel Catalog, and has done work to revitalize mature brands such as CorningWare, Korbel Champagne and Liz Claiborne.