Bissell Homecare
CRT/tanaka currently serves as the agency of record for BISSELL Homecare, which manufactures a full line of vacuum cleaners, sweepers, steam cleaners, deep cleaners and cleaning chemicals for home use. The agency supports BISSELL through strategic public relations planning, media relations, promotions, sponsorships, blogger outreach and word-of-mouth marketing.
CRT/tanaka has coordinated several pet event sponsorships to help BISSELL establish and promote its product lines geared toward pet owners, as well as to generate awareness for its involvement with pet adoption. Additionally, the agency is spearheading a campaign to educate consumers about the presence of allergens and bacteria in the home and the ways BISSELL products can combat them to create a healthier living environment.
