Federation of Quebec Maple Syrup Producers
CRT/tanaka is working with the Federation of Quebec Maple Syrup Producers, an organization representing the interests of 7,400 maple businesses, to increase the visibility and sales of Canadian maple syrup products in the United States through a variety of public relations and marketing activities. Most recently, the agency designed and launched a new Web site, www.purecanadamaple.com, to revitalize the Quebec Maple Syrup brand and generate buzz about its wide range of products. CRT/tanaka has also successfully spearheaded a “Maple Rocks” cocktail program and microsite targeting New York City mixologists to promote the “new face” of pure maple syrup.
