Practice Areas

Corporate/B2B

 

Efficient Frontier - Promoting "The Keyword Keepers"

 

Challenge

Efficient Frontier (EFF), a Mountain View, Calif.-based company, is the leading provider of paid search engine marketing (SEM) solutions. The company combines technology based on Wall Street analytics with expert client services to execute pay-per-click (PPC) strategies that result in the highest return on investment.

 

Solution

In 2005, Efficient Frontier hired CRT/tanaka to help the company gain exposure through media relations. The objective of the campaign was to elevate the company's stature in the search engine marketing industry and, thus, help increase its pipeline of prospects/customers.

Results

From Sept. 1, 2005 through Aug. 31, 2006, EFF has received tremendous media coverage. Highlights include: