Practice Areas

Interactive

Client: Sprint
Sprint Speed Stories

 

The Challenge
In 2007, CRT/tanaka’s relationship with Sprint Nextel grew, as the company selected the agency as its lead strategic PR firm. CRT/tanaka was charged with re-establishing the perception of Sprint Nextel’s ability to provide advanced wireless services in a highly competitive industry.

 

The Solution
An example program that CRT/tanaka developed to support the new position is “Sprint Speed Stories.” The Web-based project invited consumers to share stories of how Sprint Nextel technology helped them do amazing things by uploading their personal videos and photos from their phone directly to the web site. It also tapped into social media and influencers that Sprint Nextel had not targeted in the past. CRT/tanaka’s new role provides strategic direction for Sprint Nextel’s PR agency partners, as well as creative direction that integrates with Sprint’s advertising campaign.  

 

Results
In nine months, the Web campaign received 20,000 page views a month and reached a grand total of 177,000 page views for the year

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Services Provided
• Web site development
• Flash videos
• Online instructional guide
• Video and photo upload and sharing tool
• Private site administration page
• Online banner advertisements
• Creative copywriting

 

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