Practice Areas

Consumer

Not many people talk about computer operating systems, wireless communication and chocolate raspberry truffle ice cream with equal authority and influence. CRT/tanaka's consumer team can and does.

Clients find our work succeeds because of our behavioral approach. We understand a consumer's decision to invest in a product or brand is not always a rational process. By taking their passions into consideration and asking "what can be," we cultivate emotional connections between your brand and your audience with a targeted and relevant message.

We've created award-winning campaigns for national brands in food & beverage, fashion, housewares, retail, health & beauty, automotive, luxury products and consumer electronics - to name a few. And, our work in these areas is enhanced by our strong background in marketing to women and cause-related marketing.

Whether you are launching a new brand or product, or revitalizing an established one - our consumer team has the experience and acumen to target consumers in a way that achieves lasting results.