Practice Areas

Corporate/B2B

Whether it's launching a new product or service, arming a sales force with relevant messages, empowering employees with a new, clear vision, shaping sensitive issues or mobilizing key stakeholders, our corporate communications specialists handle each engagement with a strategic intent and keen understanding of business. It's why our clients see us as their "business marketing consultants," not their public relations and marketing vendor.

And we've been doing it for decades, for hundreds of businesses and organizations in a wide variety of industries, including health care, technology, medical equipment, wireless, consumer products and services, manufacturing, energy, chemical, financial services and others.

CRT/tanaka's Corporate Practice comprises three integrated divisions that help businesses and organizations shape perception and behavior of their varying audiences, including employees, investors, communities, government and customers/prospects.

Reputation-Change-Culture: Innovative approaches to help businesses/organizations prepare for change, improve performance and build shareholder value by creating a positive corporate culture and reputation. Our services include:

• Change Communications
• Internal Communications (i.e. employee engagement)
• Crisis Communications
• Social Responsibility Programs
• Investor Relations
  

Education-Awareness-Influence: Award-winning campaigns that develop and cultivate third-party allies for a business or organization related to a specific issue and/or cause. Our unique model starts with education programs and then builds broader awareness that generates an influence or change in perceptions, opinions and behaviors.

Business-to-Business Marketing: Marketing and communications programs that are integrated across the sales cycle to help businesses generate leads, influence multiple decision-makers and close the sale. We help businesses deliver "brand benefit" value propositions as opposed to "feature" messages to separate their offering from their competitors' and build a deeper understanding and connection with their customers/prospects.