Practice Areas

Health

If the adage “with age comes wisdom” is true, then CRT/tanaka’s health team is approaching total enlightenment.

With 100+ years of experience, our team has launched new hospitals, revitalized over-the-counter brands, unveiled new prescription medicines and introduced new insurance products. We have a 360° view of the marketplace, with senior executives positioned in every sector.

Check our client roster and you’ll see many Fortune 500 companies in the fields of pharmaceuticals, health care associations, hospitals and health systems, insurance and medical device suppliers. We’ve built a reputation based on trust and results – and, in doing so, have become one of the top 15 health care PR firms in the country.

We can guide your business through the intricacies of regulatory oversight and implement innovative strategies that build awareness and effectively position your brand with key audiences.

Our services include:

• Strategic Branding
• Media Relations (national trade and consumer)
• Consumer Marketing (to especially women and boomer audiences)
• Patient Advocacy & Education
• Medical Professional Communication & Detail Support
• Celebrity Endorsements & Events
• DTC Advertising
• Crisis Communications/Issue Management
• Experiential Medical Marketing
• Physician Training/Med Ed
• Physician/Medical Meetings
• NDAs/FDA Approvals
• New facilities Planning & Marketing and COPN Applications
• Public Affairs Support & Grassroots Development