Practice Areas

Health

CRT/tanaka’s health team is in it for the right reasons. Just like our clients, we want to make a difference. And we do, with proven results, such as developing a grassroots community program for a hospital client that reached thousands of African-American women and resulted in enrolling 1,500 at-risk women into diabetes and heart disease prevention programs, while building awareness and share of the hospital’s new cardiac program. We have achieved increased consumer awareness and preference for client programs and services; government/regulatory approval of new products and services; and, stakeholder alignment with organizational change.

We understand the rulebooks healthcare companies have to live by - from DTC marketing to federally mandated quality improvement initiatives to clinical trial communications. And, we know what drives decision making among healthcare’s target audiences – women, boomers, advocacy groups, physicians, regulators and others – and how to reach these audiences with messages that can influence their behavior.

Our knowledge and passion for healthcare comes from 100+ years of agency and client-side experience in every sector of health delivery, from payer to provider to producer.  That has given us a 360° view of the industry and marketplace, and the ability to offer our clients a host of integrated communication solutions.

Our clients are pharmaceutical companies, hospitals and health systems, healthcare associations, insurance and medical device. We’ve built a reputation based on trust and results – and, in doing so, have become one of the top 20 healthcare PR firms in the country (O’Dwyers),

Our services include:

• Strategic Branding
• Media Relations (national trade and consumer)
• Consumer Marketing (especially to women and boomer audiences)
• Patient Advocacy & Education
• Medical Professional Communication & Detail Support
• Celebrity Endorsements & Events
• DTC Advertising
• Crisis Communications/Issue Management
• Experiential Medical Marketing
• Physician Training/Med Education
• Physician/Medical Meetings
• NDAs/FDA Approvals
• New Facilities Planning & Marketing and COPN Applications
• Public Affairs Support & Grassroots Development