Posts Tagged ‘pro bono’

CRT/tanaka Coordinates White Light White Night Fundraising Gala for Non-Profit, Walk With Sally

Los Angeles (July 25, 2012) – More than 1,000 Los Angeles residents and friends came together on Saturday, July 21 to raise money and awareness for local non-profit Walk With Sally as part of the organization’s sixth annual White Light White Night gala. CRT/tanaka provided pro bono services for the organization, capturing and coordinating media coverage for the gala, which starred musical guest Smash Mouth.

“CRT/tanaka is proud to have provided counsel and support to such a great local organization,” said Craig Rexroad, vice president and general manager of CRT/tanaka’s Los Angeles office. “There are more than 200 children in Los Angeles that could benefit from Walk With Sally’s mentorship program, and it is very rewarding for our agency to help.”

This year’s annual gala raised approximately $250,000 for Walk with Sally’s mentorship program for children whose parents or siblings are fighting or have died from cancer. The event was held at King Harbor in Redondo Beach and featured bites from some of the South Bay’s best restaurants, cocktails from Patron’s famous Ice Bar, and a live and silent auction. All proceeds go directly to Walk With Sally’s programs.

About Walk With Sally

Walk With Sally is dedicated to providing mentoring support programs and services to children of parents or siblings with cancer – one child at a time, one heart at a time. Walk With Sally is committed to providing healing and comfort to children debilitated by the emotional experience of living with or losing a parent or sibling to cancer. This healing is facilitated through free-of-charge mentoring support programs and services that provide an emotionally safe environment for children to share their difficult experience with someone who has suffered the same.  A Los Angeles-based, registered 501(c)3 non-profit organization, Walk With Sally can be found on the web at http://www.WalkWithSally.org

About CRT/tanaka
CRT/tanaka is an award-winning public relations and marketing firm known for its whatcanbeSM workplace culture and approach to business. Headquartered in Richmond, Va. and New York, with offices in Los Angeles, Washington, D.C. and Norfolk, Va., CRT/tanaka features four integrated specialties – Food/Beverage/Nutrition, Health/Healthy Lifestyles,  Consumer and Corporate/B2B. The agency has been recognized with more than 350 national and regional awards for its strategic counsel, creativity, workplace culture and community service. Clients include Air New Zealand, Avocados from Mexico, Barnes & Noble College, BISSELL Homecare Inc., Bridgestone Americas, Cambria Suites (Choice Hotels International), Charles Schwab & Co., Council of Better Business Bureaus, Quebec Maple Syrup Producers, Girl Scouts of the USA, Sprint Nextel, the U.S. Highbush Blueberry Council, Wines from Rioja (Spain) and Web.com. More information about CRT/tanaka is available at www.crt-tanaka.com. 

From left to right: Brian Ellis, Ryan Lamont, Veronica Hunt, Ligaya Malones and Craig Rexroad