Solutions

Dyson

Total publicity for 2002 through 2005 included 2,000 placements, more than 1.5 billion impressions, a $16.7 million ad equivalency and a PR value of more than $50 million.

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HoMedics

CRT/tanaka has increased media impressions for HoMedics by 314% from 2005-2008 and garnered more than 1.7 billion traditional and online impressions over this four year period.

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Longwood University

CRT/tanaka developed and executed a strategic plan primarily focused on increasing enrollment among Virginia students who want what Longwood has to offer: small campus/rural town setting, great faculty dedicated to teaching students, the opportunity for real world experience before graduation and a growing community.

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Network Solutions

In the last half of 2008, Network Solutions saw a significant rise in positive discussion about the company, indicating improvement in the company’s online reputation.

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Satmetrix

In addition to targeting traditional media, CRT/tanaka deployed an aggressive social media strategy targeting 100-plus top marketing bloggers and analysts (i.e. Forrester, Gartner, Aberdeen), as well as social networking platforms that reach its targeted audiences.

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Tridium

“In a few short quarters, Tridium went from an unknown entity in the building automation and energy markets to a company that everyone has on their radar screens as the most innovative and up-and-coming company in the industry. We are the targets of competitors’ aims and on the very short list of solutions for end-user customers."

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Cheyenne Regional Medical Center

We developed internal communication materials, a Web site and television ads, and is now in the process of creating advertising geared toward physicians.

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Services

Today's consumers are savvy, discerning and intelligent. They do their homework, and they look to the third parties they trust - the media, bloggers and organizations - to educate them about the best products, services and entertainment opportunities. To be effective, companies must enter into a buyers' personal circle of influence in a smart, strategic way, creating experiences and building relationships that will influence their opinions and spur them into action.

CRT/tanaka understands what it takes to reach audiences in today's global market. We have remarkable experience in all aspects of communications management, marketing, branding, interactive and social strategy and design which spans our five offices in Richmond, Va., New York, Los Angeles, Washington, D.C. and Norfolk, Va

Press Release

• Apr17

  Wilsonart International, Inc. Selects CRT/tanaka as Public Relations Agency of Record

  RICHMOND, Va. (April 17, 2012) – CRT/tanaka today announced that it was selected by Wilsonart International, Inc., a leading innovator in designing and creating beautiful kitchens for more than 50 years, as its public relations agency of record. The agency has been charged with creating a brand platform and integrated marketing campaign to support Wilsonart [...]
   
• Apr12

  CRT/tanaka Executive Vice President Inducted Into Virginia Communications Hall of Fame

    Richmond Va., (April 12, 2012) – Michael Whitlow, APR, executive vice president of CRT/tanaka’s Corporate Practice, has been inducted into the Virginia Communications Hall of Fame. He was one of 14 inducted during a ceremony held at the John Marshall in downtown Richmond. The Virginia Communications Hall of Fame, established by Virginia Commonwealth University’s School of [...]