Solutions

Bon Secours

CRT/tanaka has developed a number of community outreach initiatives for Bon Secours, ranging from building community support for new facilities to developing marketing and public relations programs to raise awareness and reduce risk factors for heart disease among African-American women.

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Cheyenne Regional Medical Center

We developed internal communication materials, a Web site and television ads, and is now in the process of creating advertising geared toward physicians.

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Council for Responsible Nutrition

In year one of the “Life…supplemented” campaign, CRT/tanaka generated more than 71 million “earned” media impressions in key outlets targeting our Boomer audience, including Prevention, Woman’s Day and Better Homes & Gardens’ Web site, bhg.com.

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Mirage Studios (Teenage Mutant Ninja Turtles)

The TMNT25 Web site successfully launched on January 1, 2009 and in the first week, received more than 55,000 page views.

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Network Solutions

In the last half of 2008, Network Solutions saw a significant rise in positive discussion about the company, indicating improvement in the company’s online reputation.

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Satmetrix

In addition to targeting traditional media, CRT/tanaka deployed an aggressive social media strategy targeting 100-plus top marketing bloggers and analysts (i.e. Forrester, Gartner, Aberdeen), as well as social networking platforms that reach its targeted audiences.

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Air New Zealand

In addition to targeting traditional media, CRT/tanaka deployed an aggressive social media strategy targeting 100-plus top marketing bloggers and analysts (i.e. Forrester, Gartner, Aberdeen), as well as social networking platforms that reach its targeted audiences.

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Services

Today's consumers are savvy, discerning and intelligent. They do their homework, and they look to the third parties they trust - the media, bloggers and organizations - to educate them about the best products, services and entertainment opportunities. To be effective, companies must enter into a buyers' personal circle of influence in a smart, strategic way, creating experiences and building relationships that will influence their opinions and spur them into action.

CRT/tanaka understands what it takes to reach audiences in today's global market. We have remarkable experience in all aspects of communications management, marketing, branding, interactive and social strategy and design which spans our five offices in Richmond, Va., New York, Los Angeles, Washington, D.C. and Norfolk, Va

Press Release

• Jul21

  CRT/tanaka Announces 2010 whatcanbe Award Recipients

  Richmond, Va. (July 21, 2010) – CRT/tanaka, an award-winning public relations and marketing agency known for creative solutions and workplace culture, has announced its 2010 whatcanbeSM Award winners. The whatcanbe Awards celebrate employees who have helped create a bigger, brighter, better future for the agency, clients and community-at-large. The 2010 award recipients include Marcy Walsh, [...]
   
• Jun16

  Del Monte Fresh Produce Company Selected CRT/tanaka To Promote Health and Diet Benefits of Bananas

  RICHMOND, Va. ( June 16, 2010) – CRT/tanaka today announced that it has been selected by Del Monte Fresh Produce Company for an integrated marketing campaign to promote the role bananas play in healthy eating and losing weight. The agency’s assignment includes social media engagement, consumer and trade advertising, retail promotions, point of sale materials [...]