Solutions

Bon Secours

CRT/tanaka has developed a number of community outreach initiatives for Bon Secours, ranging from building community support for new facilities to developing marketing and public relations programs to raise awareness and reduce risk factors for heart disease among African-American women.

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Council for Responsible Nutrition Foundation

In year one of the “Life…supplemented” campaign, CRT/tanaka generated more than 71 million “earned” media impressions in key outlets targeting our Boomer audience, including Prevention, Woman’s Day and Better Homes & Gardens’ Web site, bhg.com.

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Martin Aircraft

More than 1,000 broadcast hits across the United States, including all major U.S. networks and seven of the top 20 markets. Both CNN and NBC’s “Today Show” carried live segments featuring reporters flying the device.

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Mirage Studios (Teenage Mutant Ninja Turtles)

The TMNT25 Web site successfully launched on January 1, 2009 and in the first week, received more than 55,000 page views.

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Satmetrix

In addition to targeting traditional media, CRT/tanaka deployed an aggressive social media strategy targeting 100-plus top marketing bloggers and analysts (i.e. Forrester, Gartner, Aberdeen), as well as social networking platforms that reach its targeted audiences.

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The George Washington Foundation

The George Washington Foundation’s discovery of George Washington’s boyhood home made history around the world. An Associated Press story, with photographs, was picked up by more than 700 media outlets worldwide. International media outlets covering the announcement included Reuters India, Agence France-Presse, NOS (the largest Dutch news service) and The Sunday Mainichi (a major Japanese weekly magazine).

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American Physical Therapy Association (APTA)

CRT/tanaka has created a family of materials to support the launch of the brand, including a Web site, www.moveforwardpt.com, to help bring the brand to life among members and consumers, and a brand video to support the launch at a major APTA conference in February 2009.

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Services

Today's consumers are savvy, discerning and intelligent. They do their homework, and they look to the third parties they trust - the media, bloggers and organizations - to educate them about the best products, services and entertainment opportunities. To be effective, companies must enter into a buyers' personal circle of influence in a smart, strategic way, creating experiences and building relationships that will influence their opinions and spur them into action.

CRT/tanaka understands what it takes to reach audiences in today's global market. We have remarkable experience in all aspects of communications management, marketing, branding, interactive and social strategy and design which spans our five offices in Richmond, Va., New York, Los Angeles, Washington, D.C. and Norfolk, Va

Press Release

• Jan10

  CRT/tanaka Announces New Employee

  RICHMOND, Va. (January 10, 2012) – CRT/tanaka, an award-winning public relations and marketing firm known for creative solutions and workplace culture, today announced the hiring of Lauren Peretti as an assistant account executive in the agency’s Richmond office. Peretti will provide support for the agency’s Corporate Practice, working on such accounts as Sprint, Barnes & [...]
   
• Oct5

  CRT/tanaka Announces Staff Promotions

  Richmond, Va. (Oct 5, 2011) – CRT/tanaka is proud to announce two promotions in two of its offices. Pia Mara Finkell has been promoted from associate vice president to vice president in the agency’s Richmond office. Pia supports the agency’s Consumer Practice, working on accounts including Vibrant Rioja, the Federation of Quebec Maple Syrup Producers and [...]