The Avocados from Mexico print media campaign yielded almost 30 million impressions, with an estimated ad value of $680,000 and a return on investment of 1,100 percent.
We developed internal communication materials, a Web site and television ads, and is now in the process of creating advertising geared toward physicians.
CRT/tanaka developed and executed a strategic plan primarily focused on increasing enrollment among Virginia students who want what Longwood has to offer: small campus/rural town setting, great faculty dedicated to teaching students, the opportunity for real world experience before graduation and a growing community.
The TMNT25 Web site successfully launched on January 1, 2009 and in the first week, received more than 55,000 page views.
In the last half of 2008, Network Solutions saw a significant rise in positive discussion about the company, indicating improvement in the company’s online reputation.
CRT/tanaka has created a family of materials to support the launch of the brand, including a Web site, www.moveforwardpt.com, to help bring the brand to life among members and consumers, and a brand video to support the launch at a major APTA conference in February 2009.
Today's consumers are savvy, discerning and intelligent. They do their homework, and they look to the third parties they trust - the media, bloggers and organizations - to educate them about the best products, services and entertainment opportunities. To be effective, companies must enter into a buyers' personal circle of influence in a smart, strategic way, creating experiences and building relationships that will influence their opinions and spur them into action.
CRT/tanaka understands what it takes to reach audiences in today's global market. We have remarkable experience in all aspects of communications management, marketing, branding, interactive and social strategy and design which spans our five offices in Richmond, Va., New York, Los Angeles, Washington, D.C. and Norfolk, Va
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