Solutions

AMERIGROUP Corporation

The program, called Reggae-TONE Your Body/Ponte en Forma con Reggeton, encourages participants to get involved through dance lessons, a dance contest and a healthy cooking competition with a celebrity chef from Telemundo. In addition, it provided an opportunity for AMERIGROUP staff to connect with members and potential members.

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Bon Secours

CRT/tanaka has developed a number of community outreach initiatives for Bon Secours, ranging from building community support for new facilities to developing marketing and public relations programs to raise awareness and reduce risk factors for heart disease among African-American women.

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Girl Scouts of the USA - Hispanic Market

Girl Scouts of the USA (GSUSA) has long recognized that the fast-growing Hispanic market is crucial to maintaining robust membership, yet it quickly became apparent that engaging Hispanic families requires much more than developing Spanish-language materials and believing in the value of diversity and inclusion. Research by CRT/tanaka sister agency Conexión identified specific barriers to increasing Latina participation in Girl Scouting, including one primary barrier: Latinas’ parents had misconceptions and a lack of information about the benefits of Girl Scouting.

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Martin Aircraft

More than 1,000 broadcast hits across the United States, including all major U.S. networks and seven of the top 20 markets. Both CNN and NBC’s “Today Show” carried live segments featuring reporters flying the device.

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The George Washington Foundation

The George Washington Foundation’s discovery of George Washington’s boyhood home made history around the world. An Associated Press story, with photographs, was picked up by more than 700 media outlets worldwide. International media outlets covering the announcement included Reuters India, Agence France-Presse, NOS (the largest Dutch news service) and The Sunday Mainichi (a major Japanese weekly magazine).

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Wines from Rioja

In early 2008, Wine Enthusiast magazine named Rioja “Wine Region of the Year.”

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American Physical Therapy Association (APTA)

CRT/tanaka has created a family of materials to support the launch of the brand, including a Web site, www.moveforwardpt.com, to help bring the brand to life among members and consumers, and a brand video to support the launch at a major APTA conference in February 2009.

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Services

Today's consumers are savvy, discerning and intelligent. They do their homework, and they look to the third parties they trust - the media, bloggers and organizations - to educate them about the best products, services and entertainment opportunities. To be effective, companies must enter into a buyers' personal circle of influence in a smart, strategic way, creating experiences and building relationships that will influence their opinions and spur them into action.

CRT/tanaka understands what it takes to reach audiences in today's global market. We have remarkable experience in all aspects of communications management, marketing, branding, interactive and social strategy and design which spans our five offices in Richmond, Va., New York, Los Angeles, Washington, D.C. and Norfolk, Va

Press Release

• Feb4

  CRT/tanaka ranks as one of the Best Places to Work in Virginia

  RICHMOND, Va. (Feb. 4 2013) – CRT/tanaka, the largest independent public relations and marketing firm based in Virginia, ranks 24th among the Best Places to Work in Virginia (small employers category) by Virginia Business magazine and Best Companies Group. This program identifies and honors the best employers in Virginia. The 2013 list consists of 80 [...]
   
• Nov28

  CRT/tanaka Invites Public Relations Pros to Share 2012’s Best #PR Moments on Twitter

  RICHMOND, Va. (November 29, 2012) – As 2012 comes to a close, CRT/tanaka, an award-winning public relations and marketing agency, is encouraging public relations professionals to share their best professional moments on Dec. 5. “Best PR Day: A Year in Review from CRT/tanaka” will launch the hashtag #bestPRday on Twitter to start the conversation. CRT/tanaka [...]