Solutions

Council for Responsible Nutrition Foundation

In year one of the “Life…supplemented” campaign, CRT/tanaka generated more than 71 million “earned” media impressions in key outlets targeting our Boomer audience, including Prevention, Woman’s Day and Better Homes & Gardens’ Web site, bhg.com.

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Liz Claiborne

CRT/tanaka and Liz Claiborne received a “Lifetime Achievement Award” for the campaign at the 2002 SABRE Awards. The campaign was named one of “The Best Campaigns of the Decade” by Inside PR magazine.

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Martin Aircraft

More than 1,000 broadcast hits across the United States, including all major U.S. networks and seven of the top 20 markets. Both CNN and NBC’s “Today Show” carried live segments featuring reporters flying the device.

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Satmetrix

In addition to targeting traditional media, CRT/tanaka deployed an aggressive social media strategy targeting 100-plus top marketing bloggers and analysts (i.e. Forrester, Gartner, Aberdeen), as well as social networking platforms that reach its targeted audiences.

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The George Washington Foundation

The George Washington Foundation’s discovery of George Washington’s boyhood home made history around the world. An Associated Press story, with photographs, was picked up by more than 700 media outlets worldwide. International media outlets covering the announcement included Reuters India, Agence France-Presse, NOS (the largest Dutch news service) and The Sunday Mainichi (a major Japanese weekly magazine).

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Wines from Rioja

In early 2008, Wine Enthusiast magazine named Rioja “Wine Region of the Year.”

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Air New Zealand

We helped Air New Zealand build brand awareness, enhance customer experience, introduce new products and services and drive U.S. ticket sales through a variety of novel and engaging campaigns.

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Services

Today's consumers are savvy, discerning and intelligent. They do their homework, and they look to the third parties they trust - the media, bloggers and organizations - to educate them about the best products, services and entertainment opportunities. To be effective, companies must enter into a buyers' personal circle of influence in a smart, strategic way, creating experiences and building relationships that will influence their opinions and spur them into action.

CRT/tanaka understands what it takes to reach audiences in today's global market. We have remarkable experience in all aspects of communications management, marketing, branding, interactive and social strategy and design which spans our five offices in Richmond, Va., New York, Los Angeles, Washington, D.C. and Norfolk, Va

Press Release

• Jun12

  CRT/tanaka Wins Two Big Apple Awards Given by PRSA-NY

    New York (June 12, 2013) – CRT/tanaka, a full-service communications agency known for its smart, creative and inspired thinking  and industry-leading workplace culture, was recently awarded two prestigious 2013 Big Apple Awards, given by the New York Chapter of the Public Relations Society of America (PRSA-NY, www.prsa-ny.org).  The agency received a Big Apple Awards [...]
   
• Jun10

  CRT/tanaka Welcomes Max Martens as Vice President of the Agency’s Los Angeles Office

  Los Angeles (June 10, 2013) – Veteran PR professional Max Martens has joined CRT/tanaka as vice president of the firm’s Los Angeles office. Before joining CRT/tanaka, Martens worked as vice president at Porter Novelli, vice president at EvansHardy + Young, Inc. in Santa Barbara, Calif., and as client services manager for Douglas Consulting Group, now [...]